With the growth of virtual conferences, marketers within every type of organization are competing to throw a more compelling webcast to keep their audience engaged. What works in person doesn’t always work for remote events. It’s important to keep these best practices in mind for your next webcast.
1. Keep Webcasts Short
Studies show that the majority of attendees prefer a webcast that lasts between one and two hours. Anything shorter may not give them the opportunity to dig deep and learn what they need to know. GlobalMeet Webcast enables event producers to convert event formats into templates for easy replication. This helps take some pressure off your marketing team, even if you are hosting frequent events.
2. Choose the Right Time and Day for Your Event
Research shows that Wednesday morning is the best time for a virtual event. But your mileage may vary based on your industry and your specific audience. Take advantage of the enhanced analytics available with GlobalMeet Webcast and experiment with different days and times until you hit on a winner for your target market.
If you decide a morning event or a lunchtime conference is the way to go, consider marketing it as a “brunch-and-learn” or “lunch-and-learn.” Offer food delivery gift certificates to pre-registered attendees as a thank you. Depending on the size of the crowd (and considering allergies and food preferences), you might even have food catered to every attendee so you can bond over bagels or sweets.
3. Plan Small Panel Discussions for An Intimate Environment
While you may be tempted to pack ten industry experts onto a stage for a panel discussion at an in-person conference, smaller is better for virtual events. This allows for more audience interaction and a deeper dive into the topics.
4. Engage the Audience with Interactive Features
It can be hard enough to keep people’s attention in a conference room or auditorium. But when your audience is virtual, distractions are everywhere. To keep their focus on you and not their smartphone, pets, co-workers, or even their refrigerator, employ audience polling and live Q&A. Do everything you can to make attendees feel like they are in the room with you, and they will come away with good feelings about your brand.
5. Offer On-Demand Replays
On-demand replays allow attendees to review material after the event. They also allow those who missed the event to catch up, further broadening the reach of the content you created. Plus, 38% of virtual conference attendees prefer events to be held live and offered on-demand as a recording.
Virtual conferences are inherently more sustainable than in-person events, with a vast reduction in energy costs from lighting and audio/video equipment, not to mention the carbon footprint of travel for guests and attendees.
Emphasize these aspects of your conference, but also go the extra mile to create a sustainable event. For instance, you might consider donating a portion of proceeds (if it’s a paid webinar) to your favorite environmental organization or planting a tree for each attendee or even every five or ten attendees.
If you plan to send out swag, consider electronic or virtual items people can use. You may also offer items made from recycled materials such as tote bags or water bottles. Whatever you choose, make sure your swag reflects your brand and your company’s ideals.
GlobalMeet Webcast provides the features and options you need to produce an engaging, sustainable webcast in any industry. Reach out today for your free, personalized demo.