PGi Blog https://www.pgi.com/blog Resources for Virtual Events and Global Collaboration for Businesses Fri, 04 Mar 2022 14:18:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.1 How Hive Video Analytics Can Power Actionable Webcast Insights https://www.pgi.com/blog/2022/03/hive-video-analytics/ Fri, 04 Mar 2022 11:00:03 +0000 https://www.pgi.com/blog/?p=28955 Webcast insights can be powerful as they help you decide what is working and what aspects need improvement to better connect with the audience. Hive Video Analytics by Hive Streaming offer a new, innovative way to understand and optimize the performance of your live events. Increased monitoring, tracking, and reporting are powered by aggregated metrics …

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Webcast insights can be powerful as they help you decide what is working and what aspects need improvement to better connect with the audience. Hive Video Analytics by Hive Streaming offer a new, innovative way to understand and optimize the performance of your live events. Increased monitoring, tracking, and reporting are powered by aggregated metrics that you can easily review in one place.

Understand How Your Virtual Events Are Performing

The more data points you have available for review, the better you can understand how your events resonate with your audience and optimize them to perform even better. Some of the ways insights can power better event performance include:

  • Better scheduling: Solve the question of when is the best time to hold an event, once and for all. Metrics allow you to see how many of your employees watched an event live vs. on-demand so you can determine when to schedule the next event. (Coming soon: Meeting Planner AI by Hive, which will predict attendance and engagement of future events with even greater precision.)
  • Refine regional attendance: Which region had the lowest audience turnout? Hive Video Analytics helps answer that question, from both a video experience and audience engagement points of view to help you improve.
  • Buffering severity: Understand better whether buffering is a problem for your employees when they try to view the event. Were employees disturbed by buffering, and how often?
  • Monitor engagement: How engaged were attendees during the virtual event? Did they respond to questions, participate in polls, and ask questions about the material? Engaged listeners are likely to retain much more of the material than those who simply sit and listen passively.

Better Quality of Experience Insights

Identify weak links and avoid common streaming issues by preventing them before they occur. Hive enables you to pinpoint where you can improve the Quality of Experience across your network. You can then provide more bandwidth or support to these regions or users.

Create Customized Reports for Executives

Data-heavy reports that take a long time to review can be less than effective, especially when delivered to a non-technical audience. Tailor post-event performance reports to the exact needs of your C-suite by customizing the Executive Dashboard to show what you want to highlight. Depending on your team's preferences, you can also export the dashboard in PowerPoint, Excel, or PDF formats.

Review Employee Engagement Data

Get instant live event reports to learn how engaged your employees are with internal company messaging, regardless of where they are located. Through the Engagement Indicators module, you can enhance the instant live event reports with in-depth employee video engagement insights to give your executive team a complete picture of how successful an event was.

Visit Hive Streaming’s website to learn more about Hive Analytics and how it can help you improve webcast performance.

Take advantage of the Hive Streaming integration for PGi’s virtual events solution GlobalMeet® Webcast by reading more here.

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How to Create a Happy Workforce & Reduce Churn in a Remote World https://www.pgi.com/blog/2022/02/happy-workforce-how-to/ Thu, 24 Feb 2022 15:00:33 +0000 https://www.pgi.com/blog/?p=28973 Many companies focus their efforts on hiring the best and brightest employees. But amidst the Great Resignation, when 4.5 million employees left their jobs, perhaps human resource directors and company executives should be looking for ways to reduce churn. Reports say as many as 30% of employees who quit last year were seeking greater flexibility. …

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Many companies focus their efforts on hiring the best and brightest employees. But amidst the Great Resignation, when 4.5 million employees left their jobs, perhaps human resource directors and company executives should be looking for ways to reduce churn.

Reports say as many as 30% of employees who quit last year were seeking greater flexibility. Finding ways to let employees embrace a better work/life balance can also help create a happy workforce. And technology, including webcast capabilities for employee and team engagement, can play a key role.

Revisit Your Remote Work Policies

One study found that companies who don’t allow their employees to work remotely, at least some of the time, have 25% lower retention rates than companies with more flexible policies. Another study found that, amidst the pandemic, 50% of employees refused to return to the workplace unless the company offered remote work options.

Seamless, easy-to-use videoconferencing and webcast solutions make it easier to offer remote work options with the confidence that your workforce can stay connected. So whether it’s for a quick, touch-base huddle session or a massive town hall meeting that brings together your entire workforce and corporate leaders, GlobalMeet Webcast delivers all the features you need.

Use Webcast Technology for Employee Training

Today’s workers want to feel connected, appreciated, and supported. For many Gen Z employees just entering the workforce, this means delivering the right employee training. Sixty-nine percent of GenZ workers believe learning is the key to a successful career.

Yet, employee training in 2022 doesn’t have to mean sitting for hours in a stuffy classroom or listening to lectures. Create virtual training modules with GlobalMeet Webcast and let employees listen and watch on their own schedule. If you opt for live training, GlobalMeet Webcast enables you to create an interactive, engaging environment with audience polling, Q&A features, and more.

Plus, searchable transcriptions created of each webcast can help employees review the materials later to be sure all that knowledge sunk in.

Keep In Touch with Remote Workers

Employers often fear that letting people work remotely will create disengagement. Likewise, some employees worry that they will miss out on advancement opportunities or even creative brainstorming sessions if they aren’t in the office.

Re-think this outdated view of the office as the center of creativity and productivity. Foster a sense of engagement with interactive virtual meetings. After each virtual event, make sure to poll attendees on what they liked and spots where they see room for improvement.

Your technology should never limit what you can achieve when it comes to inspiring a happy workforce. Reach out to see how GlobalMeet Webcast can help you reduce churn and stay competitive in 2022.

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4 Tips for Planning the Perfect Webcast for Demand Generation https://www.pgi.com/blog/2022/02/webcast-for-demand-generation-tips/ Tue, 22 Feb 2022 15:00:40 +0000 https://www.pgi.com/blog/?p=28969 A webcast can be a highly effective tool for demand generation and lead generation. But only if you can engage audience members to get them thinking fondly about your offerings and create customer loyalty. A basic lecture or “talking head” product presentation won’t cut it for today’s audiences, who expect more from nearly every entertainment …

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A webcast can be a highly effective tool for demand generation and lead generation. But only if you can engage audience members to get them thinking fondly about your offerings and create customer loyalty. A basic lecture or “talking head” product presentation won’t cut it for today’s audiences, who expect more from nearly every entertainment experience — even an educational or marketing webcast.

Here are some webcast tips to boost audience engagement which, in turn, should expand the capacity it has for lead generation.

  1. Use a Variety of Media throughout the Webcast

    Talking heads on the screen can be boring. But so is a plain old PowerPoint presentation. Mix up the media during your webcast for optimal engagement. Consider creating animations and short videos to liven up the presentation. If you have multiple guest speakers, bring them together for a panel discussion. Anchor your webcast with a personable moderator that can keep things moving.

  2. Choose the Right Presenters

    The right presenters can make or break your webcast. No matter how good your pre-event promotions or the technology you use to produce your webcast, your webcast may fall flat if your speaker isn’t fun, lively, and engaging.

    You should be choosing your presenters for their knowledge and dynamic speaking capabilities. But also consider their network. They should be influencers in their field, to a degree, who can use their social media accounts to help you promote the webcast to their fans and followers.

  3. Leverage Hashtags for Cross-Platform Engagement

    In addition to establishing social media campaigns to promote the event, use hashtags before, after, and during your webcast to increase engagement across platforms. Make sure your hashtags are memorable and unique. Share them with presenters before your event to start generating buzz. Make sure the hashtags are on all promotional material, including digital and print marketing materials you might share.

  4. Make It Easy for Your Audience to Interact

    Once you’ve got your attendees’ attention, you want to keep it. Make it easy for your audience to interact with chat rooms, polling, and Q&As. Make it easy for your marketing team, as well, with technology to create post-event follow-ups that will build loyalty and keep the customer relationship going — and growing — long after your webcast is over.

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Using Webcast for Crisis Management https://www.pgi.com/blog/2022/02/using-webcast-for-crisis-management/ Thu, 17 Feb 2022 15:10:51 +0000 https://www.pgi.com/blog/?p=28945 In a post-pandemic world, the implications of crisis management have changed. While crisis planning may have seemed like a futile exercise in the past, the COVID-19 pandemic showed that an unforeseen event could change the world in an instant. This can include pandemics, but also earthquakes, fires, terrorist activity, floods, and data breaches. Any one …

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In a post-pandemic world, the implications of crisis management have changed. While crisis planning may have seemed like a futile exercise in the past, the COVID-19 pandemic showed that an unforeseen event could change the world in an instant. This can include pandemics, but also earthquakes, fires, terrorist activity, floods, and data breaches. Any one of these occurrences calls for swift follow-up with an organized plan to mitigate the damage done to the company, its premises, or its reputation.

Planning for a crisis should include not only what you and your staff need to do to mitigate the damage but also the precise method you’ll use to communicate plans to the entire enterprise. A webcast can be the ideal approach for business continuity, disaster recovery, and emergency communication. Within the webcast application, leadership or crisis teams can coordinate the required response activities, assign tasks to teams, and take stock of resources to maintain command and control.

Why Use a Webcast After a Crisis?

In the time after a crisis, a webcast can be a convenient, easy-to-use method of communication that allows you to communicate with every member of the team and even stakeholders. You can share important event dashboards and updates onscreen for the entire organization to see. Throughout the broadcast, you can express the steps each person or department needs to take to turn static, standard operating procedures into actionable tasks. You can then assign tasks out in one meeting instead of holding several calls or meetings and include offsite or out-of-country participants. Participants can suggest additional tasks that may be missing from the plan using the built-in chat feature.

GlobalMeet® Webcast incorporates all the features any company needs to coordinate and implement disaster recovery plans. Visit the PGi website to find out more.

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The Fundamentals of a Successful Virtual Event https://www.pgi.com/blog/2022/02/the-fundamentals-of-a-successful-virtual-event/ Tue, 15 Feb 2022 14:00:50 +0000 https://www.pgi.com/blog/?p=28936 In the past, business people did most of their connecting and networking in person. Looking each other in the eye and shaking hands were seen as the only real ways to make a connection. However, with advancements in technology virtual events and meetings can be just as engrossing and provide an equal amount of opportunities …

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In the past, business people did most of their connecting and networking in person. Looking each other in the eye and shaking hands were seen as the only real ways to make a connection. However, with advancements in technology virtual events and meetings can be just as engrossing and provide an equal amount of opportunities to interact with others. Holding a tradeshow, conference, or training event via webcast is a regularity in our current environment.

What Are the Advantages of Planning a Virtual Event?

Some of the reasons to consider planning a virtual event include:

  • Virtual events allow people to attend regardless of their physical location. As long as they have a stable internet connection and can connect to the webcast, interested participants can log on from anywhere in the world.
  • Potential savings for the company. Holding a virtual event is cost-effective and allows you to specify whatever budget works for you and then adhere to that budget.
  • Due to unforeseen circumstances like the onset of the COVID pandemic, people may not be able to travel to your location. A webcast allows them to attend without any of the risks involved with travel.

How to Plan a Virtual Event

By planning a full event strategy just as you would for an in-person event, you can offer a robust experience for all your virtual event attendees. Consider not only what topics will be covered but also how the topic and material align with the other presentations and webcasts you’ll be holding over the course of the year.

What Makes a Virtual Event Stand Out to Participants?

Some of the ways to make your virtual event engaging include:

  • Offer ways for participants to give input, like polls, questions, and a chat feature where they can input questions.
  • Share additional materials like videos, graphs, and photos to help attendees understand the points you are making.
  • Save time for questions and answers so participants can get any questions they have resolved before the session ends.

With the right planning, you can ensure your virtual event is as successful as possible. One of the key components is choosing the right platform to present the content. GlobalMeet Webcast is an advanced, easy-to-use technology that is perfect for your needs as the organizer of a virtual event. Find out more here.

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What are the Benefits of Webcast for the Global Enterprise? https://www.pgi.com/blog/2022/02/what-are-the-benefits-of-webcast-for-the-global-enterprise/ Thu, 10 Feb 2022 15:00:49 +0000 https://www.pgi.com/blog/?p=28949 What Are the Benefits of Webcast for the Global Enterprise? Positioning yourself as a global enterprise includes catering to interested parties around the world who want to find out more about your services. Finding ways to connect with these people regardless of their location can be a powerful step forward for your company and extend …

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What Are the Benefits of Webcast for the Global Enterprise?

Positioning yourself as a global enterprise includes catering to interested parties around the world who want to find out more about your services. Finding ways to connect with these people regardless of their location can be a powerful step forward for your company and extend your reach far beyond your current customers and prospects.

Holding a webcast is one way to encourage potential clients to see your company as an international enterprise.

Increase Potential Attendance

By removing the cost of traveling to your event, you remove one of the major barriers to attending your event for many global participants. Not only can the cost of traveling to your location be daunting, but attendees may also have to take time away from their lives in order to get to you. For busy C-suite executives, this extra travel time can make it impossible for them to attend.

Instead, a webcast that people can watch from anywhere opens the event up to many more potential attendees, generating more demand globally for your product or service.

Boost Social Media Mentions

Another unexpected benefit of hosting an online event is the social media reaction that its likely to attract. You can create hashtags to promote the event on Twitter and Instagram and encourage registrants to use them. Share excerpts and video clips from the presentation to help build attention and interest around the topics you’ll be covering.

After the event, you can tweet out the results of polls and questions you asked to encourage people to watch it on-demand and keep talking about the content.

Create Content Resources

By recording the webcast and making it available online, you allow people to watch it at their leisure instead of trying to accommodate different time zones. These recordings can act as a content library for your blog or website, letting you share the knowledge easily and increase traffic to your site.

You can create pieces of content based on this recording, including a transcript of what is said or a blog post that recaps the event and reinforces the main points made in the presentation. Or post the video to your social channels to increase exposure, get more followers, and increase overall views on the video.

GlobalMeet® Webcast is designed to make webcasting to a global audience easier than ever.

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Modernizing IR Earning Calls with Webcast https://www.pgi.com/blog/2022/01/modernizing-ir-earning-calls-with-webcast/ https://www.pgi.com/blog/2022/01/modernizing-ir-earning-calls-with-webcast/#respond Mon, 31 Jan 2022 22:41:54 +0000 https://www.pgi.com/blog/?p=28921 Incorporating new technology into investor relations (IR) calls may initially seem intimidating, but the benefits are numerous. Regardless of whether the content is likely to draw a positive response or the key metrics are less than projected, having an engaging video-based presentation will help the call go smoothly. Many enterprises use conference calls to convey the information …

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Incorporating new technology into investor relations (IR) calls may initially seem intimidating, but the benefits are numerous. Regardless of whether the content is likely to draw a positive response or the key metrics are less than projected, having an engaging video-based presentation will help the call go smoothly.

Many enterprises use conference calls to convey the information investors want to know. However, the format is less than engaging for your investors. Though they may not have a super active role in the call, there are still ways to keep investors engaged in the information.

Using a video webcast opens this opportunity to engage your investors and turn the earning call into a two-way dialogue that is productive but managed.

Vary Supplemental Materials to Keep it Interesting

No matter how dynamic the speaker is, it’s hard to keep the audience’s attention without some visual variety. Speakers can show other visual materials beyond speaking on video, including slide decks, screen shares, charts, graphs, and supplemental video content. These visual items can help your investors better understand how earnings have grown over the last year, the overall progress you’ve made in key areas and how the company is progressing towards larger organizational goals.

Streamline Interactive Moments

While the question-and-answer part of the call is vital, it can easily drag on too long or become repetitive. The webcast format helps streamline this part of the call by funneling it through a moderator. The moderator can condense similar questions from multiple participants into one and address it to the person on the panel who is best equipped to handle the question.

Reach a Larger Audience on Demand

If you have investors across a range of time zones, it’s likely some of them will not be able to attend the presentation. Share a video recording of the call with investors in other time zones to review at their convenience. On-demand playback allows investors who couldn’t attend in real-time to stay engaged and informed about the company’s future.

To find out more about transitioning your IR calls to webcast format, contact PGi today. GlobalMeet Webcast allows you to host webcasts easily.

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Effective Webcasting Software and Services for Business Growth https://www.pgi.com/blog/2022/01/effective-webcasting-software-and-services-for-business-growth/ Thu, 27 Jan 2022 03:55:32 +0000 https://www.pgi.com/blog/?p=28917 Effective webcasting software is the key to a successful virtual event for your company. But equally important is the service, including fully managed solutions, offered by your webcasting software provider. Whether your organization uses virtual events for lead generation and demand generation or free customer training to build relationships and loyalty, webcasting software can help …

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Effective webcasting software is the key to a successful virtual event for your company. But equally important is the service, including fully managed solutions, offered by your webcasting software provider.

Whether your organization uses virtual events for lead generation and demand generation or free customer training to build relationships and loyalty, webcasting software can help your business grow. Let’s look at some of the ways PGi customers use GlobalMeet Webcast for business growth and the features that ensure our customers can focus on the marketing and message, leaving the technology and the production aspects of a successful webcast to the PGi team.

GlobalMeet Webcast Provides a Secure Platform for Virtual Meetings

How your customers perceive your organization can significantly affect your bottom line and churn rate. Brands whose customers believe in their stability and growth have more opportunities to build loyalty amongst their target market. Positive publicity can lead to increased sales. When investors think highly of a company, consumers may start to wonder what they’re missing.

Of course, successful, professionally produced virtual events can also lead directly to business growth by increasing customer spending and fostering growth within the account. During the pandemic, virtual events became one of the only ways for companies to interact with customers. But the trend has opened possibilities to use frequent customer meetings as a marketing and organic sales growth tool to reach an even broader audience.

Grow Your Brand through Lead Generation Webcasts

When companies think of webcasts, lead generation is often the first thought on their mind. Indeed, GlobalMeet Webcast remains one of the best ways to reach a one-to-many audience, share your brand’s message, and capture leads for your sales team.

Don’t think of your next lead generation webcast as a one-and-done, though. Use on-demand content to continue reaching new eyes after the event has ended.

Provide Customer Training to Build Brand Loyalty and Create Upsell Opportunities

Lead generation is just one element of successful marketing. Companies that show positive revenue growth focus just as much — if not more so — on customer retention. After all, returning customers spend 67% more than new customers, according to a report from BIA/Kelsey and Manta. Forbes states that conversion rates rise from 13% to 67% when trying to sell an existing customer a new product or service.

Virtual customer training is a great way to deliver value to your customers and build loyalty while simultaneously upselling them on products or features.

Rely on a Team to Provide the Highest Quality Content

To be successful in growing your brand through webcasts and online marketing, you need the right team behind you. PGi offers fully managed webcasts using GlobalMeet Webcast, so you can focus on creating the best content for business growth. Request a demo today.

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Customize Your Event Branding Using GlobalMeet® Webcast https://www.pgi.com/blog/2022/01/customize-your-event-branding-using-globalmeet-webcast/ https://www.pgi.com/blog/2022/01/customize-your-event-branding-using-globalmeet-webcast/#respond Wed, 26 Jan 2022 22:31:14 +0000 https://www.pgi.com/blog/?p=28913 Consistent branding across your virtual event is more important than ever in an era where potential customers are overwhelmed by choices. Ensuring every piece of content you produce is branded and leads back to your site in some way helps build a stronger relationship with potential new clients and allows you to leave a lasting …

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Consistent branding across your virtual event is more important than ever in an era where potential customers are overwhelmed by choices. Ensuring every piece of content you produce is branded and leads back to your site in some way helps build a stronger relationship with potential new clients and allows you to leave a lasting impression.

GlobalMeet® Webcast allows you to fully customize every aspect of your registration pages, event portals, and event branding. This helps you maintain a consistent branding experience from your website all the way to your virtual event pages. From the registration page, confirmation, reminder and follow-up emails, conference pages, and the live or on-demand event, you can create messages that align with your brand vision.

Tailor Your Registration Pages To Your Voice

GlobalMeet Webcast supports a wide variety of use cases, branding capabilities, and event content to make your event registration stand out from the crowd. With multiple registration layouts to choose from, you can find one that incorporates your brand colors and style and then customize the form to include the criteria you want from registrants. You can embed videos you want potential registrants to see, including speaker biographies and profiles, and promote the event via social media share buttons.

Customizable Event Spaces

GlobalMeet Webcast’s event portal allows you to build your own personalized pre-and post-conference pages for each of your organization’s events or create one that encompasses all your future offerings. With no programming experience, you can embed important elements, highlight your logo and colors, and include details that compel visitors to sign up. Create a dedicated space to showcase your content, video, breakout sessions, chat, Q&A, speaker profiles, collateral downloads, and more.

Customized Event Player

Showcase your brand through the webcast event by customizing the complete look and feel of your live or on-demand event. With GlobalMeet Webcast, you can customize event branding to showcase your corporate identity across each slide of the presentation. Monitor and encourage audience participation and engagement via Audience Chat and Q+A and offer easy access to your collateral for attendees.

GlobalMeet Webcast offers multiple opportunities to showcase your brand identity at every point of preparing the event and throughout the broadcast. Visit our website to find out more.

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Hosting a Virtual Summit https://www.pgi.com/blog/2022/01/hosting-a-virtual-summit/ https://www.pgi.com/blog/2022/01/hosting-a-virtual-summit/#respond Tue, 25 Jan 2022 03:33:33 +0000 https://www.pgi.com/blog/?p=28908 If you’re looking to increase engagement during your webcasts and promote your brand in a new and exciting way, it might be time to consider hosting a virtual summit. A virtual summit brings people from different companies and organizations together to discuss similar topics. These events give your audience a chance to hear people’s perspectives …

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If you’re looking to increase engagement during your webcasts and promote your brand in a new and exciting way, it might be time to consider hosting a virtual summit. A virtual summit brings people from different companies and organizations together to discuss similar topics.

These events give your audience a chance to hear people’s perspectives outside your organization, which can validate your brand. Position your company as an expert, connected with other great minds and influencers in your industry.

You may even consider turning your virtual summit into a series, presenting weekly or monthly events where you hear from different people. Or, you can go all-out for a big, annual extravaganza. For instance, SEMRush presented Global Marketing Day, hosting 50 speakers and attracting 50,000 attendees. Content consulting firm Hawke Media hosted eCommerce Week LA 2021. Despite listing a location in its name, it was an entirely virtual event that highlighted how some of the best and coolest brands are successfully marketing themselves online.

How do you begin to produce a virtual summit? First, determine how ambitious you want to be and then develop a content plan around the length and size of the event.

Book Multiple Talks and Interviews into Half a Day, One Day, or Even More

A successful virtual summit can span anywhere from half a day, with four or five powerful speakers presenting for 40 minutes each, to a full work week. If you’re planning a full-day event, make sure to include a few stretch breaks so that audience members who are fully engaged don’t have to miss a minute.

You may want to also plan a 45-minute lunch break. You can leave the audience chat room open for networking while people eat their meals at home, in their office, or wherever they might be.

Some events take time between speakers to get people up and dancing, field audience questions, or just get everyone cheering to build up the event’s energy and generate excitement.

Add a Panel Discussion to Hear from Multiple Voices

When you line up awesome, insightful guests, you want to give them every opportunity they can to share their wisdom. Consider a panel discussion to break up keynote speeches, demos, and presentations. A panel discussion allows multiple viewpoints to be shared at once and can generate audience interaction as you take questions from attendees.

Spend Time on Branding to Develop a Consistent Style

The most successful webcasts and virtual summits have a consistent style. When people see it, they know they are looking at a webcast from your brand. Take time to develop a branding guide that includes acceptable and consistent fonts, logos, colors, and styles.

If you’re hosting a series of events, they should follow a consistent format. While you don’t want the different sessions to get boring, you do want audience members to have an idea of what they can expect with each one.

Let GlobalMeet Webcast help you ensure your virtual summit is eye-catching, engaging, and features consistent branding, from your promotional emails to the on-demand content you share after the event.

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How to Organize a Successful Hybrid Event https://www.pgi.com/blog/2022/01/how-to-organize-a-successful-hybrid-event-pgi/ https://www.pgi.com/blog/2022/01/how-to-organize-a-successful-hybrid-event-pgi/#respond Thu, 20 Jan 2022 18:42:47 +0000 https://www.pgi.com/blog/?p=28904 Hybrid events have become the perfect solution to COVID uncertainty. If you plan for a hybrid event and the in-person element is canceled for some reason, you can still have a successful conference, tradeshow, or webcast. Hybrid events give those who are hesitant to travel the opportunity to attend your event remotely. They also permit your …

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Hybrid events have become the perfect solution to COVID uncertainty. If you plan for a hybrid event and the in-person element is canceled for some reason, you can still have a successful conference, tradeshow, or webcast.

Hybrid events give those who are hesitant to travel the opportunity to attend your event remotely. They also permit your organization to expand its reach by attracting and engaging those who may live too far to travel or are unable to attend an in-person event for other reasons.

But how do you host a successful hybrid event? Keep the following elements in mind and choose the right webcast software to ensure your event’s success.

Create Audience Interaction Between Live and Remote Attendees

The most engaging events blend remote and live audiences in fun ways. Use social media hashtags so those at the event venue and watching remotely can follow along and create conversations on platforms behind the event. Provide chat room opportunities where live and remote attendees can interact. Consider hiring emcees or moderators to monitor the chat for remote attendees so no one feels left out.

GlobalMeet Webcast enables you to allow in-person guests to interact on their smartphones within the venue while remote attendees can chat and reply from wherever they might be.

Think Creatively When It Comes to Sponsorship Opportunities to Increase Revenue and Expand Visibility

Hybrid events don’t just expand your possibilities for audience attendance; they also increase the opportunities for sponsorships. Event signage at the venue can combine with banner advertising and recorded ads before live streams and other presentations expand visibility for sponsors. You can also provide packages that include sponsored emails with ads and links to sponsors in the body of the messages to your email list.

When you sign sponsors, you’re not just increasing revenue for the event but also engaging a team of partners who will help promote the event, expanding your visibility. It’s a win-win.

Market Your Event Before, During, and After

Email marketing should be just the beginning when it comes to promoting your event. A hybrid event offers a unique opportunity to promote your event during the event by sharing snippets of the live stream on social media and your website. You can also offer pre-recorded and live-streaming content on-demand after the event, boosting the number of people who engage with your brand or organization. Studies show roughly 94% of webcasts produced today are shared on-demand, with 18% of on-demand viewers watching during the weekend.

PGi delivers the tools you need for a successful hybrid event through GlobalMeet Webcast. Reach out today to learn more.

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The Evolution of Hybrid Events for the Enterprise https://www.pgi.com/blog/2022/01/the-evolution-of-hybrid-events-for-the-enterprise/ https://www.pgi.com/blog/2022/01/the-evolution-of-hybrid-events-for-the-enterprise/#respond Tue, 18 Jan 2022 23:30:06 +0000 https://www.pgi.com/blog/?p=28899 Hybrid events have grown in popularity thanks to the many advantages they offer. By merging in-person and online events, hybrids can appeal to a much larger crowd than an in-person event. In addition, by removing the geographic restrictions to attending your event, you’re likely to get more registration and participation from people around the world. …

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Hybrid events have grown in popularity thanks to the many advantages they offer. By merging in-person and online events, hybrids can appeal to a much larger crowd than an in-person event. In addition, by removing the geographic restrictions to attending your event, you’re likely to get more registration and participation from people around the world.

What Are Hybrid Events?

In the past, hybrid events have been live events with any kind of online component. These might have included shareholder meetings, teambuilding exercises, keynote speeches, conferences, and executive team speeches that were live-streamed to other locations. However, early hybrid events didn’t change the planned live demonstration enough to include attendees watching online, leaving remote viewers of the presentation unengaged and unable to participate with the speaker and the rest of the crowd.

How Have Hybrid Events Evolved?

Current hybrid in-person and virtual events aim to create engagement with the online crowd and make them feel they are an important part of the session. Interactive elements like polls, live Q&As and chat windows make participation possible in an organic way. Many hybrid events have a designated person to monitor the chat and ask questions that appear in the chat window, letting the speaker focus on the material as they deliver it. These audience participation exercises have the added benefit of allowing you to gain more insight into your attendees. While people may hesitate to offer feedback or fill out surveys about the hybrid event once it ends and return to their busy lives, they are more likely to participate in polls and respond to questions.

What Does the Future Hold for Hybrid Events?

As more companies see the potential in holding hybrid events that combine online with real-life components, the popularity of these events will only grow. The advancements in technology will allow online attendees to participate in new and exciting ways. As virtual reality advances, perhaps attendees will be able to attend hybrid events as avatars and interact with other attendees who are there in-person as well as through the internet.

If you’re considering putting together a hybrid event, PGI GlobalMeet Webcast can help. Contact us today to find out more about our thirty-plus years of experience in creating interesting, engaging hybrid events.

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Webcast Trends for Enterprises to Consider https://www.pgi.com/blog/2022/01/webcast-trends-for-enterprises-to-consider/ https://www.pgi.com/blog/2022/01/webcast-trends-for-enterprises-to-consider/#respond Thu, 13 Jan 2022 20:30:55 +0000 https://www.pgi.com/blog/?p=28893 Webcasts have been gaining momentum for internal training and town hall meetings as well as promotions and lead generation for years now. But webcast use skyrocketed in 2020 and 2021, sparked by the pandemic. One report says that webcast use increased by 162% in 2021. With the wealth of content being live-streamed and available on-demand, …

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Webcasts have been gaining momentum for internal training and town hall meetings as well as promotions and lead generation for years now. But webcast use skyrocketed in 2020 and 2021, sparked by the pandemic. One report says that webcast use increased by 162% in 2021. With the wealth of content being live-streamed and available on-demand, it’s crucial that companies keep their webcast engaging, entertaining, and informative. The technology and features in GlobalMeet Webcast make this easier than ever.

Partner with Micro-Influencers to Promote Your Event

Using your marketing team to promote your event is so 2021. Harness the power of leaders in your industry, including social media micro-influencers, to amplify your marketing efforts. When you invite multiple presenters to an event, each one can bring in their own followers and fans so you can get your message in front of more eyes and grow your business with new leads.

GlobalMeet Webcast technology makes it easy to switch from slideshow presentations, videos, and live views of one or many speakers — whether they are in the same room or across the country from each other.

Create Custom Experiences

Old advice: Make sure you begin each email with the reader’s name.

Today’s advice to level up your marketing: Use retargeting and audience segments to share relevant, customized, and personalized information with your readers in emails promoting your webcast. Make sure each piece of marketing material has a consistent look and feel and matches the branding on your webcast.

Adopt Internal Webcasts as an HR Engagement Tool

Webcasts aren’t just for lead generation and demand generation anymore. HR departments are using webcasts successfully for onboarding, training, and engagement. Whether you’re sharing the scoop on the latest employee benefits packages or onboarding someone new who lives states away, a professionally-produced webcast delivers what your employees need in an interactive, easy-to-use format.

Keep Audiences Engaged with Interactive Tools

Whether you’re holding a virtual press conference, promoting your latest product line, or engaging with employees, the right interactive tools help keep people focused on the webcast amidst the distractions of work-from-home life.

Employ tools such as audience polling, Q&A, and interactive chat to ensure audiences are not just in front of their screens but entirely focused on the subject matter.

GlobalMeet Webcast offers all these capabilities and more to stay on top of the latest webcast outreach and promotions trends. Schedule your free demo now.

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Improve the Customer Experience through Webcast https://www.pgi.com/blog/2022/01/improve-the-customer-experience-through-webcast/ https://www.pgi.com/blog/2022/01/improve-the-customer-experience-through-webcast/#respond Tue, 11 Jan 2022 23:31:08 +0000 https://www.pgi.com/blog/?p=28887 Companies that work toward improving their customers’ overall experience with their brand can experience up to 8% revenue growth above competitors, says a study from Bain & Company. But customer experience is such a nebulous subject. It relates to everything from the online checkout experience to how well your products perform for consumers — and how easy …

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Companies that work toward improving their customers’ overall experience with their brand can experience up to 8% revenue growth above competitors, says a study from Bain & Company. But customer experience is such a nebulous subject. It relates to everything from the online checkout experience to how well your products perform for consumers — and how easy they are to use.

Connecting with your customers through webcasting is one way to build loyalty and enhance the customer experience. Here are three easy ways to do it:

Host Free Trainings

Today’s products often have complex features that may require some hands-on training to access and maximize. Whether you’re selling software, an app, or a new device, your customers might benefit from free product training sessions delivered via webcast. Your customers can benefit from regular training sessions that give your company more often touch points to reduce churn and offer chances to grow your existing accounts. When applicable, use these free training as subtle upsell opportunities, considering what other products and systems could work well with your customers’ initial investment.

Engage the audience by sharing your screen, inviting Q&As, and asking for product feedback. This helps build customer loyalty and makes them feel like they are playing a role in company development. Giving customers a sense of ownership can help create brand evangelists who will share your products — and their experiences — with friends and family.

Hold a Webcast to Address Your Customer’s Biggest Pain Points

Showing your customers that you understand and care about their needs and challenges plays a key role in creating a positive customer experience from first contact through the purchase — and afterward, too. Lead generation webcasts shouldn’t focus exclusively on product features but, instead, address the pain points your product or service solves for your audience.

Personalize the Customer Experience

Today’s consumers demand personalized experiences. One study showed that 80% of consumers are more likely to make a purchase if the company has personalized their interaction in some way. You can adopt a better personalization strategy with specialized product recommendations, customized content, and direct interaction with your customers through social media channels or a webcast.

Use interactive webcast tools to speak directly to your audience, ask questions, and take their feedback into consideration for future product development. Follow up with a personalized email thanking them for their feedback — and perhaps even a coupon off a future purchase.

One-to-many webcasts provide an efficient way to create a personalized customer experience, build brand loyalty, and drive business growth. Get your free demo of GlobalMeet Webcast today.

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Webcast for Better Internal Communications https://www.pgi.com/blog/2022/01/webcast-for-better-internal-communications/ https://www.pgi.com/blog/2022/01/webcast-for-better-internal-communications/#respond Fri, 07 Jan 2022 01:50:21 +0000 https://www.pgi.com/blog/?p=28882 The importance of internal communication within an enterprise can’t be underestimated. With more employees than ever working remotely, keeping them informed and feeling like full members of the workforce helps keep morale and productivity high. A webcast is a method of communication that is growing in popularity with executive teams who need to pass a message along …

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The importance of internal communication within an enterprise can’t be underestimated. With more employees than ever working remotely, keeping them informed and feeling like full members of the workforce helps keep morale and productivity high.

A webcast is a method of communication that is growing in popularity with executive teams who need to pass a message along to team members. This method is more dynamic and exciting than written communication, leading your employees to pay more attention to what you say. It can also make investor relations meetings more engaging and dynamic than the typical reporting of numbers, which can be less than exciting for the presenter and the audience.

How a Webcast Keeps the User Engaged

During the presentation, you can use various media types to present the information. In addition to using graphs and charts to help your audience understand any numbers you present, you can also incorporate videos, cartoons, images, and photos. A webcast also encourages interaction between the HR department, team members, and the person delivering the information. This helps people retain more of the information they learn during the presentation.

Reach The Largest Group of People

A significant advantage of the webcast format is reaching employees across potential barriers, whether they be physical or practical.

Users can access the webinar from any geographic location and use subtitles to understand the content if it isn’t presented in their first language. Also, those who are not scheduled to work can access the content from home instead of coming into the company’s physical location.

Managing Technical Concerns

Using a complete webcast software and platform helps you avoid many of the issues that can commonly occur during the broadcast of a webinar, including problems with bandwidth and playback.

Using GlobalMeet Webcast to communicate with important employees, your executive team, or stakeholders in your business enables you to connect with them no matter where in the world you are.

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Free Training Sessions to Reduce Churn and Grow Accounts https://www.pgi.com/blog/2021/12/free-training-sessions-to-reduce-churn-and-grow-accounts/ https://www.pgi.com/blog/2021/12/free-training-sessions-to-reduce-churn-and-grow-accounts/#respond Tue, 28 Dec 2021 00:35:21 +0000 https://www.pgi.com/blog/?p=28874 GlobalMeet Webcast customers can use free training sessions, delivered via webcast, to grow accounts for their customers. If you’ve never considered this extended revenue opportunity — which can also help reduce churn — continue reading for some tips to build trust with your customers in 2022. The Power of a Free Webcast to Reduce Churn …

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GlobalMeet Webcast customers can use free training sessions, delivered via webcast, to grow accounts for their customers. If you’ve never considered this extended revenue opportunity — which can also help reduce churn — continue reading for some tips to build trust with your customers in 2022.

The Power of a Free Webcast to Reduce Churn

If you’re like many service providers, you struggle with churn rate — the rate at which subscribers cancel your services. Churn rate among OTT providers dropped substantially between 2019 and 2020, to a low of 38% (down from 46%), according to a Parks Associates study. When you consider the cost of acquiring new customers vs. maintaining existing accounts and even growing their spend, it’s worth doing what you can to reduce churn even further.

Chances are, the only time you really connect with your customers is when there’s a problem. You may be on the ball with troubleshooting and customer service — especially with the PGi team available to offer support for GlobalMeet Webcast. But are you doing everything you can to build trust with your customer base?

A free webcast that trains customers on the higher-level offerings of GlobalMeet Webcast — without overtly upselling services — builds trust and lets your customers know you are thinking about them and want to provide the highest level of service.

How Free Training Can Grow Accounts Spend

As a side effect of free training that opens your customers’ eyes to the vast capabilities of GlobalMeet Webcast, many will want to take advantage of these capabilities. You can showcase features available with the Enterprise level package, such as simulated live presentations, our event creation API, advanced customized player and branding, and advanced reporting capabilities that make follow-ups after events are even easier.

Choose a few advanced features and host a webcast showcasing these capabilities. Make sure your sales team follows up to see if webcast attendees have questions about the functions, capabilities, or training.

Marketing Tips for Your Webcast

The great part about hosting a free training for your customers is that you can reach many customers at once. Make sure to promote via email in advance of the event. Also, have your sales team send personalized invitations to their accounts — by phone, text, or email.

Follow up-to remind registrants the day before and day of the event and make the recap available afterward, too.

A free webcast is a great way to build relationships with current clients, earn their trust, and, ultimately, reduce churn and increase revenue through upsells.

Contact PGi today for more tips to host your training webcast.

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Optimize Your Webcast for Lead Generation and Increased Sales https://www.pgi.com/blog/2021/12/optimize-your-webcast-for-lead-generation-and-increased-sales/ https://www.pgi.com/blog/2021/12/optimize-your-webcast-for-lead-generation-and-increased-sales/#respond Tue, 28 Dec 2021 00:01:37 +0000 https://www.pgi.com/blog/?p=28870 If you’re hosting a webcast for lead generation and sales, you want to do everything you can to make it worthwhile. That includes not just creating compelling content, but also: Training and preparing your team and presenters Make sure your technology is ready to run a secure, seamless webcast Putting together the right promotions Following …

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If you’re hosting a webcast for lead generation and sales, you want to do everything you can to make it worthwhile. That includes not just creating compelling content, but also:

  • Training and preparing your team and presenters
  • Make sure your technology is ready to run a secure, seamless webcast
  • Putting together the right promotions
  • Following up with leads after the webcast to increase sales

Marketing expert and blogger Neil Patel notes that typically, only 5% to 15% of your selected audience registers for your webcast. Up to 45% of those people may actually attend, and from there, you can expect about 36% to buy what you’re marketing.

Fortunately, there are ways to increase your conversion rate for better lead generation and more sales. For starters, finding the right technology makes a big difference.

Choose the Best Technology for Your Webcast

GlobalMeet Webcast enables you to use data from past webcasts to create the most effective content. Use the data you have available to help craft buyer personas of your ideal audience. You may also survey your social media follows, current customers, and members of your email list to discover their pain points, problems, and what they are looking for from your brand.

Create a Landing Page That Addresses What Your Ideal Audience Wants

With information about your ideal customers in hand, create a landing page that speaks directly to how your webcast can help solve their problems. GlobalMeet Webcast makes it easy to set up a custom, branded webcast page for registrations.

Your landing page should include:

  • Optimized description and title using the right keywords
  • A video that describes your event
  • Testimonials from attendees of past events (or, if this is your first webcast, from satisfied customers)
  • Speaker bios
  • Emphasize that spots are limited and that there is a deadline to register

Optimize Your “Thank You” Page

Once you get people to register, you want to re-emphasize the benefits of your event. Remember, less than half the people who register for a webcast actually attend. Your confirmation page should include all the specific details, including the date, time, and an option for attendees to add the event to their calendar.

Promote Your Webcast via Paid and Organic Channels

Use the marketing tools at your disposal, including Google AdWords, social media, paid social, and email marketing, to drive people to your landing page. Take advantage of tactics such as Facebook look-alike audiences to attract people who fit the buyer persona you created.

Focus on Follow-Ups

After the event, don’t let those leads getaway. Follow up via an email campaign with a link to review the content on-demand after the event. Your follow-up email should include a special offer, such as a discount, for event attendees.

But don’t neglect those who registered and didn’t attend, which could make up more than 50% of interested parties. Offer a live replay to give them a second chance. You should also make materials available on-demand for those who want to view them on a more flexible schedule.

Having a clear vision of your audience can take the guesswork out of your next webcast. And GlobalMeet Webcast can take the stress out of running your webcast, with options for do-it-yourself events and fully managed services.

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Best Practices for Your Webcast in 2022 https://www.pgi.com/blog/2021/12/best-practices-for-your-webcast-in-2022/ https://www.pgi.com/blog/2021/12/best-practices-for-your-webcast-in-2022/#respond Mon, 27 Dec 2021 23:05:39 +0000 https://www.pgi.com/blog/?p=28866 Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement. From your marketing emails to post-event follow-ups, make sure …

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Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement.

From your marketing emails to post-event follow-ups, make sure you have all these elements in place for a more successful webcast:

Determine the Best Time and Date for Your Webcast

Studies show that webcasts do best earlier in the week, on Tuesdays or Wednesdays, and earlier in the day. 10:00 a.m. or 11:00 a.m. may be best but avoid scheduling your webinar in the late afternoon. If you’re reaching a coast-to-coast audience, holding your webcast at noon or 1:00 p.m. eastern could reach your entire national audience at optimal times.

Of course, if your webcast is reaching an international audience, it can be more challenging to nail down the perfect time for all attendees. Optimal times may vary based on the industry you’re targeting, too. Review your data from past webcasts and experiment with different times and days until you find results you’re satisfied with.

Practice, Practice, Practice

Make sure to do a run-through with all presenters prior to the webcast. You can gauge the timing of various segments and also ensure everyone knows how to use the technology.

Test the Technology

Make sure you have a solid internet connection with enough bandwidth for your broadcast. PGi offers managed services for webcasts, allowing event producers to focus on content while the PGi team handles the rest.

Send Follow-Up and Reminder Emails

Begin promoting your webcast early and often. Statistics show that 54% of attendees sign up around eight days before the event, but sending emails two weeks out gives people time to plan. Another 46% of attendees sign up the week of the event, and this can include the day before or the day of the event.

Additionally, only about 40% of those who register remember to attend. A friendly reminder email on the day of the event can boost your numbers up to more than 70% attendance.

Leave Time for the Q&A

The vast majority (92%) of webcast attendees expect a live Q&A at the end of the event. Make sure to leave time to answer audience questions. Close the session with a poll that includes a call-to-action, such as asking attendees, “Would you like to schedule a live demo?”

If you aren’t using GlobalMeet Webcast, you could find ways to improve your webcast results with our proven technology. Reach out to us for your free demo today.

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5 Webcast Statistics Every Marketer Should Know https://www.pgi.com/blog/2021/12/5-webcast-statistics-every-marketer-should-know/ https://www.pgi.com/blog/2021/12/5-webcast-statistics-every-marketer-should-know/#respond Mon, 27 Dec 2021 00:49:11 +0000 https://www.pgi.com/blog/?p=28861 If you’re a marketer, you probably already know that an informative, engaging, and professionally produced webcast can drive leads to your website, increase conversions, and help you build customer loyalty. Want some numbers to back that up and help you produce the best webcasts for superior results? Here are some webcast statistics every business owner, …

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If you’re a marketer, you probably already know that an informative, engaging, and professionally produced webcast can drive leads to your website, increase conversions, and help you build customer loyalty. Want some numbers to back that up and help you produce the best webcasts for superior results?

Here are some webcast statistics every business owner, marketer, and presenter should know. That’s because, of the organizations that rely on their in-house team to produce webcasts, 29% rely on their marketing team to spearhead the efforts.

1. The Best Webcast Lasts Between 60 and 120 Minutes

Studies show that audiences can stay engaged for up to two hours. An hour-long webcast makes it worth someone’s time to log in and gives marketers enough time to share their message and host a Q&A at the end of the event. When tuned into a 60-minute webcast, attendees stay an average of 57 minutes, but 40% stick around to the very end.

2. Webcast Growth Could Reach $800 Million by 2023

Webcasting is a huge industry. Projections show that the global market could grow by $253 million between 2015 and 2023, with a huge spike in 2020 due to the pandemic. Research also shows that people watched three times more webcast content in 2020 than in 2019.

3. 92% of Webcast Viewers Say They Want a Q&A Opportunity

Q&As increase engagement during webcasts. More than 80% of marketers use Q&A to engage attendees.

4. 59% of Webcast Registrations Happen Less Than a Week Before the Event

Concerned that you will present a webcast and no one will show up? Don’t worry. Although 12% of webcast registrations tend to occur four weeks before the event, presumably when the marketing campaign begins, registrations spike to 59% less than a week before. And you may still get a batch of last-minute attendees, too. Research shows that 17% of webcast registrations don’t happen until the day of the event.

5. 29% of People Prefer to Tune in to  Webcasts On-Demand

If you’re not making your material available on-demand after your event, you could be missing out on a sizeable chunk of your audience. Studies show that 29% of marketers preferred to watch webcasts on-demand, versus 19% who tune in live.

As 2021 turns into 2022, GlobalMeet Webcast continues to be here to share webcast best practices and help you understand the trends your business needs to help your webcasts succeed, whether you’re seeking to drive leads and increase sales, streamline effective internal communications — or both.

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Leveraging Webcasts for Continuing Medical Education https://www.pgi.com/blog/2021/12/leveraging-webcasts-for-continuing-medical-education/ https://www.pgi.com/blog/2021/12/leveraging-webcasts-for-continuing-medical-education/#respond Tue, 21 Dec 2021 23:08:12 +0000 https://www.pgi.com/blog/?p=28856 Offering continuing education classes for medical professionals via webcast can be a perfect solution for CME providers who want to streamline content planning and delivery, make user tracking more accessible, and offer a class that engages students while teaching them. Here are some reasons to consider using webcasts to offer continuing medical education classes for HCPs. Ease …

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Offering continuing education classes for medical professionals via webcast can be a perfect solution for CME providers who want to streamline content planning and delivery, make user tracking more accessible, and offer a class that engages students while teaching them. Here are some reasons to consider using webcasts to offer continuing medical education classes for HCPs.

Ease of Getting Recertified in Multiple Areas

Webcasts can be created and white-labeled in different areas of health care, allowing your company to teach multiple courses. This helps professionals get recertified in more than one subject without having to use many different platforms.

Convenience of Webcasts

Medical professionals already have busy schedules, so when it comes time to work on continuing education, the convenience of the class being offered is highly relevant. A webcast is by far the most convenient way for HCPs to get the information they need to maintain accreditation without having to miss important work events or days in the office helping patients.

Offer Pre-Recorded Content

You can expand the reach of your content by using recordings of your previous webcasts to teach professionals in multiple locations and time zones. With the help of the recording tools built into leading webcast technologies like GlobalMeet Webcast, you can ensure that each user can access your continuing education class at the time and date they need.

Check Comprehension During the Course

Using knowledge and presence checks, you can ensure that all the participants are alert and engaged in the course content. This is also a great way to assess the effectiveness of the class and what points you may need to expand on in the future.

Using a webcast makes the process of CME much simpler for both the administrator and the students. Your organization can significantly reduce the amount of time spent on administrative tasks while remaining confident that all the requirements set by your accrediting body are met in the CME classes you offer. Use GlobalMeet Webcast for continuing your team’s medical education.

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