Creating an Effective and Engaging Pharma Webcast

Creating an Effective and Engaging Pharma Webcast

Creating a webcast is a great way to reach physicians and other healthcare professionals (HCPs) and spread your pharma marketing message to a targeted audience who are already interested in the topic. In fact, webcasts are among the three most effective marketing tactics. But for the final product to be an effective demand generation tool, your plan for the webcast …

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5 Ways to Run Smart Virtual Conferences

5 Ways to Run Smart Virtual Conferences

With the growth of virtual conferences, marketers within every type of organization are competing to throw a more compelling webcast to keep their audience engaged. What works in person doesn’t always work for remote events. It’s important to keep these best practices in mind for your next webcast. 1. Keep Webcasts Short Studies show that the majority of attendees prefer …

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Innovative Ways to Leverage Webcasts for Effective Marketing and Demand Generation

Innovative Ways to Leverage Webcasts for Effective Marketing and Demand Generation

As more companies embrace lead generation virtual events and webcasts as part of a more effective marketing strategy, it’s important to leverage the time before and after the webcast to drive leads and increase sales. With people’s attention in high demand, you’ll want to find innovative ways to promote your webcast and follow up after the event to build loyalty …

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Keys to Presenting a Safe and Secure Investor Relations Webcast

Keys to Presenting a Safe and Secure Investor Relations Webcast

Investor relations for companies are more important than ever, especially with the growing number of retail traders now paying attention to the stock market. You want to make sure your company is always represented in the best light, fairly judged or evaluated, and that your IR webcast gives Wall Street investors and trading enthusiasts, alike, the details they need to make informed …

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Today’s Webcast: Enterprise Video for the Future

Today's Webcast: Enterprise Video for the Future

The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out. HR Professionals and Marketers Embrace Video Technology The value of enterprise video is clear, based on survey results. Socialive discovered that 84% …

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Enterprise-Grade Security for Enterprise Webcasts

Enterprise-Grade Security for Enterprise Webcasts

As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events. Between February and May 2020, more than half a million video conference attendees had their personal data stolen and shared on the dark web, says a …

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Webcast Recordings with Text Transcriptions Ranked Using AI

Webcast Recordings with Text Transcriptions Ranked Using AI

A webcast can be an effective marketing tool, as well as a great way to stay in touch with everyone from remote employees to shareholders. But the true power of a virtual event lies in the follow-up and the ability to make content available after the webcast to reach an even broader audience. PGi has equipped GlobalMeet Webcast with the …

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Webcast Integrations That Bring Your Events and Data to Another Level

Webcast Integrations That Bring Your Events and Data to Another Level

More than half of all marketers say that a webinar is one of the best ways to drive prospects down the sales funnel, and 49% say they effectively convert leads into sales. But a top-quality webcast only lays the groundwork for sales. The key to success lies in how you follow up with webcast attendees after the main event. The right …

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The New Age of Webcast Marketing for Any Audience

The New Age of Webcast Marketing for Any Audience

Webcast marketing is the new frontier in internet marketing for many brands and organizations. Statistics show that by 2022, videos will make up more than 82% of all consumer internet traffic. And in 2020, 83.3% of internet users accessed digital video content. Even as far back as 2018, 54% of consumers said they want to see more video content from the brands …

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What is a Hybrid Event?

What is a Hybrid Event?

A hybrid event combines an in-person and virtual experience, giving attendees a choice in how they would like to attend. Especially now, when some people are still hesitant — or unable — to travel, hybrid events deliver the best of both worlds for attendees and those producing the event, alike. Advantages of a Hybrid Event and Webcast For event promoters, …

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Robust Functionality for an Impactful Webcast

Robust Functionality for an Impactful Webcast

Only about 60% of registrants actually attend a webcast they signed up for, according to HubSpot statistics. That means, for maximum impact, your webcast must not only engage attendees in real-time but give others a chance to watch the recorded sessions at their leisure. GlobalMeet® Webcast from PGi offers multiple options for live webinars, on-demand access, and even hybrid events. But …

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Flawlessly Deliver Professional-Quality Webcasts

Flawlessly Deliver Professional-Quality Webcasts

A webcast can be a valuable tool for lead generation, customer education, and upselling existing clients on your suite of products or services. Statistics show that 58% of marketers use webinars as a promotion tool, while 89% believe a webcast outperforms other channels for lead generation. To really make an impression and increase conversions, you want to make sure your webcast delivers …

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Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

If 2020 taught sales teams anything, it’s that there is more than one way to reach and engage your audience. With states on lockdown, 2020 became the year of the webcast. Prior to 2020, 51% of event marketers had never run a webcast or virtual event. According to the same survey, by spring of 2021, 85% of marketers said they believe virtual …

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Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

PGi, makers of the industry-leading GlobalMeet® Webcast virtual events solution, have teamed up with Socialive to offer best-in-class event experiences for businesses. In recent years, video has grown in both prevalence and effectiveness as a marketing tool. According to the website SocialMediaToday.com, 72% of customers prefer learning about a product or service through a video. Meanwhile, 81% of businesses use …

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Empowering DIY Virtual Event Management

Empowering DIY Virtual Event Management

Are you considering hosting virtual events or a webcast for your organization or your customers, but you’re concerned you won’t have the technical know-how to use a do-it-yourself platform? Many organizations want to dive into the webcast waters, don’t have the budget for fully-managed solutions, but don’t have the staff or technology expertise to manage their own virtual event. That’s …

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Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Webcasts can be used for sales, customer education, and branding. By embracing customized webcasts for virtual event attendee sets, you can deliver a more personalized experience that will resonate with attendees. But it’s important that even within customized webcasts, you maintain consistent branding. In other words, you want your webcast interface, landing page, and marketing materials to be creative yet …

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Superior Webcasts and Video Conferences for Any Hybrid Work Model

Superior Webcasts and Video Conferences for Any Hybrid Work Model

The pandemic brought many changes to the workplace — and several are here to stay. That includes a shift to remote work and hybrid workplaces. A study from PwC revealed that 33% of companies polled plan to incorporate a mix of in-person, hybrid, and fully remote plans for their workforce. Eighteen percent of companies reveal they will be either a …

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Webcast Branding Best Practices

Webcast Branding Best Practices

Your organization’s branding should be consistent across all platforms, including any webcast you may produce. According to research, presenting your brand consistently across platforms makes you 3.5 times more visible to your target audience. It can also increase your revenue by as much as 23%. It’s no wonder 77% of B2B marketers say branding is crucial for growth. But how can you be …

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Increase Virtual Audience Interactivity through Enhancements and Integrations

Increase Virtual Audience Interactivity through Enhancements and Integrations

Increased engagement during your webcast can lead to increased lead generation, more educated and highly qualified leads who are entering further down the sales funnel, and overall, more successful virtual events. Enhancements and integrations, from the time you begin inviting attendees to post-event follow-ups, can help boost participation and generate excitement for your event. Consider implementing these five tactics to ramp …

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5 Characteristics of Successful Virtual Events

5 Characteristics of Successful Virtual Events

Are you using virtual events for lead generation for your brand? Virtual events may be less costly to produce and boast several advantages over in-person gatherings. But if your event isn’t engaging, easy-to-access, and well-attended, your return-on-investment will suffer. From pre-event marketing to follow-ups after the event, you want to make sure you’re delivering value to your audience at every …

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