Jamison B., Author at PGi Blog https://www.pgi.com/blog Resources for Virtual Events and Global Collaboration for Businesses Tue, 22 Feb 2022 10:17:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.1 Modernizing IR Earning Calls with Webcast https://www.pgi.com/blog/2022/01/modernizing-ir-earning-calls-with-webcast/ https://www.pgi.com/blog/2022/01/modernizing-ir-earning-calls-with-webcast/#respond Mon, 31 Jan 2022 22:41:54 +0000 https://www.pgi.com/blog/?p=28921 Incorporating new technology into investor relations (IR) calls may initially seem intimidating, but the benefits are numerous. Regardless of whether the content is likely to draw a positive response or the key metrics are less than projected, having an engaging video-based presentation will help the call go smoothly. Many enterprises use conference calls to convey the information …

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Incorporating new technology into investor relations (IR) calls may initially seem intimidating, but the benefits are numerous. Regardless of whether the content is likely to draw a positive response or the key metrics are less than projected, having an engaging video-based presentation will help the call go smoothly.

Many enterprises use conference calls to convey the information investors want to know. However, the format is less than engaging for your investors. Though they may not have a super active role in the call, there are still ways to keep investors engaged in the information.

Using a video webcast opens this opportunity to engage your investors and turn the earning call into a two-way dialogue that is productive but managed.

Vary Supplemental Materials to Keep it Interesting

No matter how dynamic the speaker is, it’s hard to keep the audience’s attention without some visual variety. Speakers can show other visual materials beyond speaking on video, including slide decks, screen shares, charts, graphs, and supplemental video content. These visual items can help your investors better understand how earnings have grown over the last year, the overall progress you’ve made in key areas and how the company is progressing towards larger organizational goals.

Streamline Interactive Moments

While the question-and-answer part of the call is vital, it can easily drag on too long or become repetitive. The webcast format helps streamline this part of the call by funneling it through a moderator. The moderator can condense similar questions from multiple participants into one and address it to the person on the panel who is best equipped to handle the question.

Reach a Larger Audience on Demand

If you have investors across a range of time zones, it’s likely some of them will not be able to attend the presentation. Share a video recording of the call with investors in other time zones to review at their convenience. On-demand playback allows investors who couldn’t attend in real-time to stay engaged and informed about the company’s future.

To find out more about transitioning your IR calls to webcast format, contact PGi today. GlobalMeet Webcast allows you to host webcasts easily.

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Effective Webcasting Software and Services for Business Growth https://www.pgi.com/blog/2022/01/effective-webcasting-software-and-services-for-business-growth/ Thu, 27 Jan 2022 03:55:32 +0000 https://www.pgi.com/blog/?p=28917 Effective webcasting software is the key to a successful virtual event for your company. But equally important is the service, including fully managed solutions, offered by your webcasting software provider. Whether your organization uses virtual events for lead generation and demand generation or free customer training to build relationships and loyalty, webcasting software can help …

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Effective webcasting software is the key to a successful virtual event for your company. But equally important is the service, including fully managed solutions, offered by your webcasting software provider.

Whether your organization uses virtual events for lead generation and demand generation or free customer training to build relationships and loyalty, webcasting software can help your business grow. Let’s look at some of the ways PGi customers use GlobalMeet Webcast for business growth and the features that ensure our customers can focus on the marketing and message, leaving the technology and the production aspects of a successful webcast to the PGi team.

GlobalMeet Webcast Provides a Secure Platform for Virtual Meetings

How your customers perceive your organization can significantly affect your bottom line and churn rate. Brands whose customers believe in their stability and growth have more opportunities to build loyalty amongst their target market. Positive publicity can lead to increased sales. When investors think highly of a company, consumers may start to wonder what they’re missing.

Of course, successful, professionally produced virtual events can also lead directly to business growth by increasing customer spending and fostering growth within the account. During the pandemic, virtual events became one of the only ways for companies to interact with customers. But the trend has opened possibilities to use frequent customer meetings as a marketing and organic sales growth tool to reach an even broader audience.

Grow Your Brand through Lead Generation Webcasts

When companies think of webcasts, lead generation is often the first thought on their mind. Indeed, GlobalMeet Webcast remains one of the best ways to reach a one-to-many audience, share your brand’s message, and capture leads for your sales team.

Don’t think of your next lead generation webcast as a one-and-done, though. Use on-demand content to continue reaching new eyes after the event has ended.

Provide Customer Training to Build Brand Loyalty and Create Upsell Opportunities

Lead generation is just one element of successful marketing. Companies that show positive revenue growth focus just as much — if not more so — on customer retention. After all, returning customers spend 67% more than new customers, according to a report from BIA/Kelsey and Manta. Forbes states that conversion rates rise from 13% to 67% when trying to sell an existing customer a new product or service.

Virtual customer training is a great way to deliver value to your customers and build loyalty while simultaneously upselling them on products or features.

Rely on a Team to Provide the Highest Quality Content

To be successful in growing your brand through webcasts and online marketing, you need the right team behind you. PGi offers fully managed webcasts using GlobalMeet Webcast, so you can focus on creating the best content for business growth. Request a demo today.

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Customize Your Event Branding Using GlobalMeet® Webcast https://www.pgi.com/blog/2022/01/customize-your-event-branding-using-globalmeet-webcast/ https://www.pgi.com/blog/2022/01/customize-your-event-branding-using-globalmeet-webcast/#respond Wed, 26 Jan 2022 22:31:14 +0000 https://www.pgi.com/blog/?p=28913 Consistent branding across your virtual event is more important than ever in an era where potential customers are overwhelmed by choices. Ensuring every piece of content you produce is branded and leads back to your site in some way helps build a stronger relationship with potential new clients and allows you to leave a lasting …

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Consistent branding across your virtual event is more important than ever in an era where potential customers are overwhelmed by choices. Ensuring every piece of content you produce is branded and leads back to your site in some way helps build a stronger relationship with potential new clients and allows you to leave a lasting impression.

GlobalMeet® Webcast allows you to fully customize every aspect of your registration pages, event portals, and event branding. This helps you maintain a consistent branding experience from your website all the way to your virtual event pages. From the registration page, confirmation, reminder and follow-up emails, conference pages, and the live or on-demand event, you can create messages that align with your brand vision.

Tailor Your Registration Pages To Your Voice

GlobalMeet Webcast supports a wide variety of use cases, branding capabilities, and event content to make your event registration stand out from the crowd. With multiple registration layouts to choose from, you can find one that incorporates your brand colors and style and then customize the form to include the criteria you want from registrants. You can embed videos you want potential registrants to see, including speaker biographies and profiles, and promote the event via social media share buttons.

Customizable Event Spaces

GlobalMeet Webcast’s event portal allows you to build your own personalized pre-and post-conference pages for each of your organization’s events or create one that encompasses all your future offerings. With no programming experience, you can embed important elements, highlight your logo and colors, and include details that compel visitors to sign up. Create a dedicated space to showcase your content, video, breakout sessions, chat, Q&A, speaker profiles, collateral downloads, and more.

Customized Event Player

Showcase your brand through the webcast event by customizing the complete look and feel of your live or on-demand event. With GlobalMeet Webcast, you can customize event branding to showcase your corporate identity across each slide of the presentation. Monitor and encourage audience participation and engagement via Audience Chat and Q+A and offer easy access to your collateral for attendees.

GlobalMeet Webcast offers multiple opportunities to showcase your brand identity at every point of preparing the event and throughout the broadcast. Visit our website to find out more.

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Hosting a Virtual Summit https://www.pgi.com/blog/2022/01/hosting-a-virtual-summit/ https://www.pgi.com/blog/2022/01/hosting-a-virtual-summit/#respond Tue, 25 Jan 2022 03:33:33 +0000 https://www.pgi.com/blog/?p=28908 If you’re looking to increase engagement during your webcasts and promote your brand in a new and exciting way, it might be time to consider hosting a virtual summit. A virtual summit brings people from different companies and organizations together to discuss similar topics. These events give your audience a chance to hear people’s perspectives …

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If you’re looking to increase engagement during your webcasts and promote your brand in a new and exciting way, it might be time to consider hosting a virtual summit. A virtual summit brings people from different companies and organizations together to discuss similar topics.

These events give your audience a chance to hear people’s perspectives outside your organization, which can validate your brand. Position your company as an expert, connected with other great minds and influencers in your industry.

You may even consider turning your virtual summit into a series, presenting weekly or monthly events where you hear from different people. Or, you can go all-out for a big, annual extravaganza. For instance, SEMRush presented Global Marketing Day, hosting 50 speakers and attracting 50,000 attendees. Content consulting firm Hawke Media hosted eCommerce Week LA 2021. Despite listing a location in its name, it was an entirely virtual event that highlighted how some of the best and coolest brands are successfully marketing themselves online.

How do you begin to produce a virtual summit? First, determine how ambitious you want to be and then develop a content plan around the length and size of the event.

Book Multiple Talks and Interviews into Half a Day, One Day, or Even More

A successful virtual summit can span anywhere from half a day, with four or five powerful speakers presenting for 40 minutes each, to a full work week. If you’re planning a full-day event, make sure to include a few stretch breaks so that audience members who are fully engaged don’t have to miss a minute.

You may want to also plan a 45-minute lunch break. You can leave the audience chat room open for networking while people eat their meals at home, in their office, or wherever they might be.

Some events take time between speakers to get people up and dancing, field audience questions, or just get everyone cheering to build up the event’s energy and generate excitement.

Add a Panel Discussion to Hear from Multiple Voices

When you line up awesome, insightful guests, you want to give them every opportunity they can to share their wisdom. Consider a panel discussion to break up keynote speeches, demos, and presentations. A panel discussion allows multiple viewpoints to be shared at once and can generate audience interaction as you take questions from attendees.

Spend Time on Branding to Develop a Consistent Style

The most successful webcasts and virtual summits have a consistent style. When people see it, they know they are looking at a webcast from your brand. Take time to develop a branding guide that includes acceptable and consistent fonts, logos, colors, and styles.

If you’re hosting a series of events, they should follow a consistent format. While you don’t want the different sessions to get boring, you do want audience members to have an idea of what they can expect with each one.

Let GlobalMeet Webcast help you ensure your virtual summit is eye-catching, engaging, and features consistent branding, from your promotional emails to the on-demand content you share after the event.

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How to Organize a Successful Hybrid Event https://www.pgi.com/blog/2022/01/how-to-organize-a-successful-hybrid-event-pgi/ https://www.pgi.com/blog/2022/01/how-to-organize-a-successful-hybrid-event-pgi/#respond Thu, 20 Jan 2022 18:42:47 +0000 https://www.pgi.com/blog/?p=28904 Hybrid events have become the perfect solution to COVID uncertainty. If you plan for a hybrid event and the in-person element is canceled for some reason, you can still have a successful conference, tradeshow, or webcast. Hybrid events give those who are hesitant to travel the opportunity to attend your event remotely. They also permit your …

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Hybrid events have become the perfect solution to COVID uncertainty. If you plan for a hybrid event and the in-person element is canceled for some reason, you can still have a successful conference, tradeshow, or webcast.

Hybrid events give those who are hesitant to travel the opportunity to attend your event remotely. They also permit your organization to expand its reach by attracting and engaging those who may live too far to travel or are unable to attend an in-person event for other reasons.

But how do you host a successful hybrid event? Keep the following elements in mind and choose the right webcast software to ensure your event’s success.

Create Audience Interaction Between Live and Remote Attendees

The most engaging events blend remote and live audiences in fun ways. Use social media hashtags so those at the event venue and watching remotely can follow along and create conversations on platforms behind the event. Provide chat room opportunities where live and remote attendees can interact. Consider hiring emcees or moderators to monitor the chat for remote attendees so no one feels left out.

GlobalMeet Webcast enables you to allow in-person guests to interact on their smartphones within the venue while remote attendees can chat and reply from wherever they might be.

Think Creatively When It Comes to Sponsorship Opportunities to Increase Revenue and Expand Visibility

Hybrid events don’t just expand your possibilities for audience attendance; they also increase the opportunities for sponsorships. Event signage at the venue can combine with banner advertising and recorded ads before live streams and other presentations expand visibility for sponsors. You can also provide packages that include sponsored emails with ads and links to sponsors in the body of the messages to your email list.

When you sign sponsors, you’re not just increasing revenue for the event but also engaging a team of partners who will help promote the event, expanding your visibility. It’s a win-win.

Market Your Event Before, During, and After

Email marketing should be just the beginning when it comes to promoting your event. A hybrid event offers a unique opportunity to promote your event during the event by sharing snippets of the live stream on social media and your website. You can also offer pre-recorded and live-streaming content on-demand after the event, boosting the number of people who engage with your brand or organization. Studies show roughly 94% of webcasts produced today are shared on-demand, with 18% of on-demand viewers watching during the weekend.

PGi delivers the tools you need for a successful hybrid event through GlobalMeet Webcast. Reach out today to learn more.

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The Evolution of Hybrid Events for the Enterprise https://www.pgi.com/blog/2022/01/the-evolution-of-hybrid-events-for-the-enterprise/ https://www.pgi.com/blog/2022/01/the-evolution-of-hybrid-events-for-the-enterprise/#respond Tue, 18 Jan 2022 23:30:06 +0000 https://www.pgi.com/blog/?p=28899 Hybrid events have grown in popularity thanks to the many advantages they offer. By merging in-person and online events, hybrids can appeal to a much larger crowd than an in-person event. In addition, by removing the geographic restrictions to attending your event, you’re likely to get more registration and participation from people around the world. …

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Hybrid events have grown in popularity thanks to the many advantages they offer. By merging in-person and online events, hybrids can appeal to a much larger crowd than an in-person event. In addition, by removing the geographic restrictions to attending your event, you’re likely to get more registration and participation from people around the world.

What Are Hybrid Events?

In the past, hybrid events have been live events with any kind of online component. These might have included shareholder meetings, teambuilding exercises, keynote speeches, conferences, and executive team speeches that were live-streamed to other locations. However, early hybrid events didn’t change the planned live demonstration enough to include attendees watching online, leaving remote viewers of the presentation unengaged and unable to participate with the speaker and the rest of the crowd.

How Have Hybrid Events Evolved?

Current hybrid in-person and virtual events aim to create engagement with the online crowd and make them feel they are an important part of the session. Interactive elements like polls, live Q&As and chat windows make participation possible in an organic way. Many hybrid events have a designated person to monitor the chat and ask questions that appear in the chat window, letting the speaker focus on the material as they deliver it. These audience participation exercises have the added benefit of allowing you to gain more insight into your attendees. While people may hesitate to offer feedback or fill out surveys about the hybrid event once it ends and return to their busy lives, they are more likely to participate in polls and respond to questions.

What Does the Future Hold for Hybrid Events?

As more companies see the potential in holding hybrid events that combine online with real-life components, the popularity of these events will only grow. The advancements in technology will allow online attendees to participate in new and exciting ways. As virtual reality advances, perhaps attendees will be able to attend hybrid events as avatars and interact with other attendees who are there in-person as well as through the internet.

If you’re considering putting together a hybrid event, PGI GlobalMeet Webcast can help. Contact us today to find out more about our thirty-plus years of experience in creating interesting, engaging hybrid events.

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Webcast Trends for Enterprises to Consider https://www.pgi.com/blog/2022/01/webcast-trends-for-enterprises-to-consider/ https://www.pgi.com/blog/2022/01/webcast-trends-for-enterprises-to-consider/#respond Thu, 13 Jan 2022 20:30:55 +0000 https://www.pgi.com/blog/?p=28893 Webcasts have been gaining momentum for internal training and town hall meetings as well as promotions and lead generation for years now. But webcast use skyrocketed in 2020 and 2021, sparked by the pandemic. One report says that webcast use increased by 162% in 2021. With the wealth of content being live-streamed and available on-demand, …

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Webcasts have been gaining momentum for internal training and town hall meetings as well as promotions and lead generation for years now. But webcast use skyrocketed in 2020 and 2021, sparked by the pandemic. One report says that webcast use increased by 162% in 2021. With the wealth of content being live-streamed and available on-demand, it’s crucial that companies keep their webcast engaging, entertaining, and informative. The technology and features in GlobalMeet Webcast make this easier than ever.

Partner with Micro-Influencers to Promote Your Event

Using your marketing team to promote your event is so 2021. Harness the power of leaders in your industry, including social media micro-influencers, to amplify your marketing efforts. When you invite multiple presenters to an event, each one can bring in their own followers and fans so you can get your message in front of more eyes and grow your business with new leads.

GlobalMeet Webcast technology makes it easy to switch from slideshow presentations, videos, and live views of one or many speakers — whether they are in the same room or across the country from each other.

Create Custom Experiences

Old advice: Make sure you begin each email with the reader’s name.

Today’s advice to level up your marketing: Use retargeting and audience segments to share relevant, customized, and personalized information with your readers in emails promoting your webcast. Make sure each piece of marketing material has a consistent look and feel and matches the branding on your webcast.

Adopt Internal Webcasts as an HR Engagement Tool

Webcasts aren’t just for lead generation and demand generation anymore. HR departments are using webcasts successfully for onboarding, training, and engagement. Whether you’re sharing the scoop on the latest employee benefits packages or onboarding someone new who lives states away, a professionally-produced webcast delivers what your employees need in an interactive, easy-to-use format.

Keep Audiences Engaged with Interactive Tools

Whether you’re holding a virtual press conference, promoting your latest product line, or engaging with employees, the right interactive tools help keep people focused on the webcast amidst the distractions of work-from-home life.

Employ tools such as audience polling, Q&A, and interactive chat to ensure audiences are not just in front of their screens but entirely focused on the subject matter.

GlobalMeet Webcast offers all these capabilities and more to stay on top of the latest webcast outreach and promotions trends. Schedule your free demo now.

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Improve the Customer Experience through Webcast https://www.pgi.com/blog/2022/01/improve-the-customer-experience-through-webcast/ https://www.pgi.com/blog/2022/01/improve-the-customer-experience-through-webcast/#respond Tue, 11 Jan 2022 23:31:08 +0000 https://www.pgi.com/blog/?p=28887 Companies that work toward improving their customers’ overall experience with their brand can experience up to 8% revenue growth above competitors, says a study from Bain & Company. But customer experience is such a nebulous subject. It relates to everything from the online checkout experience to how well your products perform for consumers — and how easy …

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Companies that work toward improving their customers’ overall experience with their brand can experience up to 8% revenue growth above competitors, says a study from Bain & Company. But customer experience is such a nebulous subject. It relates to everything from the online checkout experience to how well your products perform for consumers — and how easy they are to use.

Connecting with your customers through webcasting is one way to build loyalty and enhance the customer experience. Here are three easy ways to do it:

Host Free Trainings

Today’s products often have complex features that may require some hands-on training to access and maximize. Whether you’re selling software, an app, or a new device, your customers might benefit from free product training sessions delivered via webcast. Your customers can benefit from regular training sessions that give your company more often touch points to reduce churn and offer chances to grow your existing accounts. When applicable, use these free training as subtle upsell opportunities, considering what other products and systems could work well with your customers’ initial investment.

Engage the audience by sharing your screen, inviting Q&As, and asking for product feedback. This helps build customer loyalty and makes them feel like they are playing a role in company development. Giving customers a sense of ownership can help create brand evangelists who will share your products — and their experiences — with friends and family.

Hold a Webcast to Address Your Customer’s Biggest Pain Points

Showing your customers that you understand and care about their needs and challenges plays a key role in creating a positive customer experience from first contact through the purchase — and afterward, too. Lead generation webcasts shouldn’t focus exclusively on product features but, instead, address the pain points your product or service solves for your audience.

Personalize the Customer Experience

Today’s consumers demand personalized experiences. One study showed that 80% of consumers are more likely to make a purchase if the company has personalized their interaction in some way. You can adopt a better personalization strategy with specialized product recommendations, customized content, and direct interaction with your customers through social media channels or a webcast.

Use interactive webcast tools to speak directly to your audience, ask questions, and take their feedback into consideration for future product development. Follow up with a personalized email thanking them for their feedback — and perhaps even a coupon off a future purchase.

One-to-many webcasts provide an efficient way to create a personalized customer experience, build brand loyalty, and drive business growth. Get your free demo of GlobalMeet Webcast today.

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Webcast for Better Internal Communications https://www.pgi.com/blog/2022/01/webcast-for-better-internal-communications/ https://www.pgi.com/blog/2022/01/webcast-for-better-internal-communications/#respond Fri, 07 Jan 2022 01:50:21 +0000 https://www.pgi.com/blog/?p=28882 The importance of internal communication within an enterprise can’t be underestimated. With more employees than ever working remotely, keeping them informed and feeling like full members of the workforce helps keep morale and productivity high. A webcast is a method of communication that is growing in popularity with executive teams who need to pass a message along …

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The importance of internal communication within an enterprise can’t be underestimated. With more employees than ever working remotely, keeping them informed and feeling like full members of the workforce helps keep morale and productivity high.

A webcast is a method of communication that is growing in popularity with executive teams who need to pass a message along to team members. This method is more dynamic and exciting than written communication, leading your employees to pay more attention to what you say. It can also make investor relations meetings more engaging and dynamic than the typical reporting of numbers, which can be less than exciting for the presenter and the audience.

How a Webcast Keeps the User Engaged

During the presentation, you can use various media types to present the information. In addition to using graphs and charts to help your audience understand any numbers you present, you can also incorporate videos, cartoons, images, and photos. A webcast also encourages interaction between the HR department, team members, and the person delivering the information. This helps people retain more of the information they learn during the presentation.

Reach The Largest Group of People

A significant advantage of the webcast format is reaching employees across potential barriers, whether they be physical or practical.

Users can access the webinar from any geographic location and use subtitles to understand the content if it isn’t presented in their first language. Also, those who are not scheduled to work can access the content from home instead of coming into the company’s physical location.

Managing Technical Concerns

Using a complete webcast software and platform helps you avoid many of the issues that can commonly occur during the broadcast of a webinar, including problems with bandwidth and playback.

Using GlobalMeet Webcast to communicate with important employees, your executive team, or stakeholders in your business enables you to connect with them no matter where in the world you are.

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Free Training Sessions to Reduce Churn and Grow Accounts https://www.pgi.com/blog/2021/12/free-training-sessions-to-reduce-churn-and-grow-accounts/ https://www.pgi.com/blog/2021/12/free-training-sessions-to-reduce-churn-and-grow-accounts/#respond Tue, 28 Dec 2021 00:35:21 +0000 https://www.pgi.com/blog/?p=28874 GlobalMeet Webcast customers can use free training sessions, delivered via webcast, to grow accounts for their customers. If you’ve never considered this extended revenue opportunity — which can also help reduce churn — continue reading for some tips to build trust with your customers in 2022. The Power of a Free Webcast to Reduce Churn …

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GlobalMeet Webcast customers can use free training sessions, delivered via webcast, to grow accounts for their customers. If you’ve never considered this extended revenue opportunity — which can also help reduce churn — continue reading for some tips to build trust with your customers in 2022.

The Power of a Free Webcast to Reduce Churn

If you’re like many service providers, you struggle with churn rate — the rate at which subscribers cancel your services. Churn rate among OTT providers dropped substantially between 2019 and 2020, to a low of 38% (down from 46%), according to a Parks Associates study. When you consider the cost of acquiring new customers vs. maintaining existing accounts and even growing their spend, it’s worth doing what you can to reduce churn even further.

Chances are, the only time you really connect with your customers is when there’s a problem. You may be on the ball with troubleshooting and customer service — especially with the PGi team available to offer support for GlobalMeet Webcast. But are you doing everything you can to build trust with your customer base?

A free webcast that trains customers on the higher-level offerings of GlobalMeet Webcast — without overtly upselling services — builds trust and lets your customers know you are thinking about them and want to provide the highest level of service.

How Free Training Can Grow Accounts Spend

As a side effect of free training that opens your customers’ eyes to the vast capabilities of GlobalMeet Webcast, many will want to take advantage of these capabilities. You can showcase features available with the Enterprise level package, such as simulated live presentations, our event creation API, advanced customized player and branding, and advanced reporting capabilities that make follow-ups after events are even easier.

Choose a few advanced features and host a webcast showcasing these capabilities. Make sure your sales team follows up to see if webcast attendees have questions about the functions, capabilities, or training.

Marketing Tips for Your Webcast

The great part about hosting a free training for your customers is that you can reach many customers at once. Make sure to promote via email in advance of the event. Also, have your sales team send personalized invitations to their accounts — by phone, text, or email.

Follow up-to remind registrants the day before and day of the event and make the recap available afterward, too.

A free webcast is a great way to build relationships with current clients, earn their trust, and, ultimately, reduce churn and increase revenue through upsells.

Contact PGi today for more tips to host your training webcast.

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Optimize Your Webcast for Lead Generation and Increased Sales https://www.pgi.com/blog/2021/12/optimize-your-webcast-for-lead-generation-and-increased-sales/ https://www.pgi.com/blog/2021/12/optimize-your-webcast-for-lead-generation-and-increased-sales/#respond Tue, 28 Dec 2021 00:01:37 +0000 https://www.pgi.com/blog/?p=28870 If you’re hosting a webcast for lead generation and sales, you want to do everything you can to make it worthwhile. That includes not just creating compelling content, but also: Training and preparing your team and presenters Make sure your technology is ready to run a secure, seamless webcast Putting together the right promotions Following …

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If you’re hosting a webcast for lead generation and sales, you want to do everything you can to make it worthwhile. That includes not just creating compelling content, but also:

  • Training and preparing your team and presenters
  • Make sure your technology is ready to run a secure, seamless webcast
  • Putting together the right promotions
  • Following up with leads after the webcast to increase sales

Marketing expert and blogger Neil Patel notes that typically, only 5% to 15% of your selected audience registers for your webcast. Up to 45% of those people may actually attend, and from there, you can expect about 36% to buy what you’re marketing.

Fortunately, there are ways to increase your conversion rate for better lead generation and more sales. For starters, finding the right technology makes a big difference.

Choose the Best Technology for Your Webcast

GlobalMeet Webcast enables you to use data from past webcasts to create the most effective content. Use the data you have available to help craft buyer personas of your ideal audience. You may also survey your social media follows, current customers, and members of your email list to discover their pain points, problems, and what they are looking for from your brand.

Create a Landing Page That Addresses What Your Ideal Audience Wants

With information about your ideal customers in hand, create a landing page that speaks directly to how your webcast can help solve their problems. GlobalMeet Webcast makes it easy to set up a custom, branded webcast page for registrations.

Your landing page should include:

  • Optimized description and title using the right keywords
  • A video that describes your event
  • Testimonials from attendees of past events (or, if this is your first webcast, from satisfied customers)
  • Speaker bios
  • Emphasize that spots are limited and that there is a deadline to register

Optimize Your “Thank You” Page

Once you get people to register, you want to re-emphasize the benefits of your event. Remember, less than half the people who register for a webcast actually attend. Your confirmation page should include all the specific details, including the date, time, and an option for attendees to add the event to their calendar.

Promote Your Webcast via Paid and Organic Channels

Use the marketing tools at your disposal, including Google AdWords, social media, paid social, and email marketing, to drive people to your landing page. Take advantage of tactics such as Facebook look-alike audiences to attract people who fit the buyer persona you created.

Focus on Follow-Ups

After the event, don’t let those leads getaway. Follow up via an email campaign with a link to review the content on-demand after the event. Your follow-up email should include a special offer, such as a discount, for event attendees.

But don’t neglect those who registered and didn’t attend, which could make up more than 50% of interested parties. Offer a live replay to give them a second chance. You should also make materials available on-demand for those who want to view them on a more flexible schedule.

Having a clear vision of your audience can take the guesswork out of your next webcast. And GlobalMeet Webcast can take the stress out of running your webcast, with options for do-it-yourself events and fully managed services.

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Best Practices for Your Webcast in 2022 https://www.pgi.com/blog/2021/12/best-practices-for-your-webcast-in-2022/ https://www.pgi.com/blog/2021/12/best-practices-for-your-webcast-in-2022/#respond Mon, 27 Dec 2021 23:05:39 +0000 https://www.pgi.com/blog/?p=28866 Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement. From your marketing emails to post-event follow-ups, make sure …

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Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement.

From your marketing emails to post-event follow-ups, make sure you have all these elements in place for a more successful webcast:

Determine the Best Time and Date for Your Webcast

Studies show that webcasts do best earlier in the week, on Tuesdays or Wednesdays, and earlier in the day. 10:00 a.m. or 11:00 a.m. may be best but avoid scheduling your webinar in the late afternoon. If you’re reaching a coast-to-coast audience, holding your webcast at noon or 1:00 p.m. eastern could reach your entire national audience at optimal times.

Of course, if your webcast is reaching an international audience, it can be more challenging to nail down the perfect time for all attendees. Optimal times may vary based on the industry you’re targeting, too. Review your data from past webcasts and experiment with different times and days until you find results you’re satisfied with.

Practice, Practice, Practice

Make sure to do a run-through with all presenters prior to the webcast. You can gauge the timing of various segments and also ensure everyone knows how to use the technology.

Test the Technology

Make sure you have a solid internet connection with enough bandwidth for your broadcast. PGi offers managed services for webcasts, allowing event producers to focus on content while the PGi team handles the rest.

Send Follow-Up and Reminder Emails

Begin promoting your webcast early and often. Statistics show that 54% of attendees sign up around eight days before the event, but sending emails two weeks out gives people time to plan. Another 46% of attendees sign up the week of the event, and this can include the day before or the day of the event.

Additionally, only about 40% of those who register remember to attend. A friendly reminder email on the day of the event can boost your numbers up to more than 70% attendance.

Leave Time for the Q&A

The vast majority (92%) of webcast attendees expect a live Q&A at the end of the event. Make sure to leave time to answer audience questions. Close the session with a poll that includes a call-to-action, such as asking attendees, “Would you like to schedule a live demo?”

If you aren’t using GlobalMeet Webcast, you could find ways to improve your webcast results with our proven technology. Reach out to us for your free demo today.

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5 Webcast Statistics Every Marketer Should Know https://www.pgi.com/blog/2021/12/5-webcast-statistics-every-marketer-should-know/ https://www.pgi.com/blog/2021/12/5-webcast-statistics-every-marketer-should-know/#respond Mon, 27 Dec 2021 00:49:11 +0000 https://www.pgi.com/blog/?p=28861 If you’re a marketer, you probably already know that an informative, engaging, and professionally produced webcast can drive leads to your website, increase conversions, and help you build customer loyalty. Want some numbers to back that up and help you produce the best webcasts for superior results? Here are some webcast statistics every business owner, …

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If you’re a marketer, you probably already know that an informative, engaging, and professionally produced webcast can drive leads to your website, increase conversions, and help you build customer loyalty. Want some numbers to back that up and help you produce the best webcasts for superior results?

Here are some webcast statistics every business owner, marketer, and presenter should know. That’s because, of the organizations that rely on their in-house team to produce webcasts, 29% rely on their marketing team to spearhead the efforts.

1. The Best Webcast Lasts Between 60 and 120 Minutes

Studies show that audiences can stay engaged for up to two hours. An hour-long webcast makes it worth someone’s time to log in and gives marketers enough time to share their message and host a Q&A at the end of the event. When tuned into a 60-minute webcast, attendees stay an average of 57 minutes, but 40% stick around to the very end.

2. Webcast Growth Could Reach $800 Million by 2023

Webcasting is a huge industry. Projections show that the global market could grow by $253 million between 2015 and 2023, with a huge spike in 2020 due to the pandemic. Research also shows that people watched three times more webcast content in 2020 than in 2019.

3. 92% of Webcast Viewers Say They Want a Q&A Opportunity

Q&As increase engagement during webcasts. More than 80% of marketers use Q&A to engage attendees.

4. 59% of Webcast Registrations Happen Less Than a Week Before the Event

Concerned that you will present a webcast and no one will show up? Don’t worry. Although 12% of webcast registrations tend to occur four weeks before the event, presumably when the marketing campaign begins, registrations spike to 59% less than a week before. And you may still get a batch of last-minute attendees, too. Research shows that 17% of webcast registrations don’t happen until the day of the event.

5. 29% of People Prefer to Tune in to  Webcasts On-Demand

If you’re not making your material available on-demand after your event, you could be missing out on a sizeable chunk of your audience. Studies show that 29% of marketers preferred to watch webcasts on-demand, versus 19% who tune in live.

As 2021 turns into 2022, GlobalMeet Webcast continues to be here to share webcast best practices and help you understand the trends your business needs to help your webcasts succeed, whether you’re seeking to drive leads and increase sales, streamline effective internal communications — or both.

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Leveraging Webcasts for Continuing Medical Education https://www.pgi.com/blog/2021/12/leveraging-webcasts-for-continuing-medical-education/ https://www.pgi.com/blog/2021/12/leveraging-webcasts-for-continuing-medical-education/#respond Tue, 21 Dec 2021 23:08:12 +0000 https://www.pgi.com/blog/?p=28856 Offering continuing education classes for medical professionals via webcast can be a perfect solution for CME providers who want to streamline content planning and delivery, make user tracking more accessible, and offer a class that engages students while teaching them. Here are some reasons to consider using webcasts to offer continuing medical education classes for HCPs. Ease …

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Offering continuing education classes for medical professionals via webcast can be a perfect solution for CME providers who want to streamline content planning and delivery, make user tracking more accessible, and offer a class that engages students while teaching them. Here are some reasons to consider using webcasts to offer continuing medical education classes for HCPs.

Ease of Getting Recertified in Multiple Areas

Webcasts can be created and white-labeled in different areas of health care, allowing your company to teach multiple courses. This helps professionals get recertified in more than one subject without having to use many different platforms.

Convenience of Webcasts

Medical professionals already have busy schedules, so when it comes time to work on continuing education, the convenience of the class being offered is highly relevant. A webcast is by far the most convenient way for HCPs to get the information they need to maintain accreditation without having to miss important work events or days in the office helping patients.

Offer Pre-Recorded Content

You can expand the reach of your content by using recordings of your previous webcasts to teach professionals in multiple locations and time zones. With the help of the recording tools built into leading webcast technologies like GlobalMeet Webcast, you can ensure that each user can access your continuing education class at the time and date they need.

Check Comprehension During the Course

Using knowledge and presence checks, you can ensure that all the participants are alert and engaged in the course content. This is also a great way to assess the effectiveness of the class and what points you may need to expand on in the future.

Using a webcast makes the process of CME much simpler for both the administrator and the students. Your organization can significantly reduce the amount of time spent on administrative tasks while remaining confident that all the requirements set by your accrediting body are met in the CME classes you offer. Use GlobalMeet Webcast for continuing your team’s medical education.

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Creating an Effective and Engaging Pharma Webcast https://www.pgi.com/blog/2021/12/creating-an-effective-and-engaging-pharma-webcast/ https://www.pgi.com/blog/2021/12/creating-an-effective-and-engaging-pharma-webcast/#respond Thu, 16 Dec 2021 18:51:44 +0000 https://www.pgi.com/blog/?p=28850 Creating a webcast is a great way to reach physicians and other healthcare professionals (HCPs) and spread your pharma marketing message to a targeted audience who are already interested in the topic. In fact, webcasts are among the three most effective marketing tactics. But for the final product to be an effective demand generation tool, …

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Creating a webcast is a great way to reach physicians and other healthcare professionals (HCPs) and spread your pharma marketing message to a targeted audience who are already interested in the topic. In fact, webcasts are among the three most effective marketing tactics. But for the final product to be an effective demand generation tool, your plan for the webcast is just as important as the delivery of the material. Creating an engaging webcast that attendees enjoy begins long before the day of the webcast, with careful planning of the content, targeted messaging to attract attendees interested in the topic, and selection of a reliable platform for when the webcast takes place.

Here are some tips for creating a pharma webcast your attendees will find engaging and insightful.

Be Concise and Use Direct Language

Be up-front and start the broadcast with an outline of what you’ll be presenting and what attendees can expect to learn. Stick to this plan so attendees can feel like they’ve fully learned about the topic at hand by the end of the webcast.

Present Credible Information

If you can have an expert in the field present the information, this is an easy way to lend more credibility to your broadcast. Attendees are likely to sit up and pay attention when the webcast presenter has credentials they respect, and the information presented is from a respected source.

Give a Smooth, Easy-To-Watch Presentation

Practice the presentation ahead of time to ensure that you and your team members know exactly how to operate the webcast ahead of time. While everyone experiences technical difficulty from time to time, chances are that busy healthcare professionals will not have the patience to wait while you work out the issues you’re experiencing.

Make It Easy To Watch the Webcast

Because most healthcare professionals have constantly changing schedules, some of the people who sign up for your webcast are likely to be unable to attend the live broadcast. Making the recording available on-demand so these people can enjoy it when they have time available is a great way to drive traffic to your website after the actual broadcast is completed and create new leads for HCP sales on an ongoing basis.

By following these best practices, you can ensure that any healthcare professionals who attend your webcast enjoy the presentation and plan to attend your future webcasts. GlobalMeet Webcast offers an effective solution to make sure that your next Pharma webcast is safe and effective.

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5 Ways to Run Smart Virtual Conferences https://www.pgi.com/blog/2021/12/5-ways-to-run-smart-virtual-conferences/ https://www.pgi.com/blog/2021/12/5-ways-to-run-smart-virtual-conferences/#respond Tue, 14 Dec 2021 19:06:48 +0000 https://www.pgi.com/blog/?p=28847 With the growth of virtual conferences, marketers within every type of organization are competing to throw a more compelling webcast to keep their audience engaged. What works in person doesn’t always work for remote events. It’s important to keep these best practices in mind for your next webcast. 1. Keep Webcasts Short Studies show that …

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With the growth of virtual conferences, marketers within every type of organization are competing to throw a more compelling webcast to keep their audience engaged. What works in person doesn’t always work for remote events. It’s important to keep these best practices in mind for your next webcast.

1. Keep Webcasts Short

Studies show that the majority of attendees prefer a webcast that lasts between one and two hours. Anything shorter may not give them the opportunity to dig deep and learn what they need to know. GlobalMeet Webcast enables event producers to convert event formats into templates for easy replication. This helps take some pressure off your marketing team, even if you are hosting frequent events.

2. Choose the Right Time and Day for Your Event

Research shows that Wednesday morning is the best time for a virtual event. But your mileage may vary based on your industry and your specific audience. Take advantage of the enhanced analytics available with GlobalMeet Webcast and experiment with different days and times until you hit on a winner for your target market.

If you decide a morning event or a lunchtime conference is the way to go, consider marketing it as a “brunch-and-learn” or “lunch-and-learn.” Offer food delivery gift certificates to pre-registered attendees as a thank you. Depending on the size of the crowd (and considering allergies and food preferences), you might even have food catered to every attendee so you can bond over bagels or sweets.

3. Plan Small Panel Discussions for An Intimate Environment

While you may be tempted to pack ten industry experts onto a stage for a panel discussion at an in-person conference, smaller is better for virtual events. This allows for more audience interaction and a deeper dive into the topics.

4. Engage the Audience with Interactive Features

It can be hard enough to keep people’s attention in a conference room or auditorium. But when your audience is virtual, distractions are everywhere. To keep their focus on you and not their smartphone, pets, co-workers, or even their refrigerator, employ audience polling and live Q&A. Do everything you can to make attendees feel like they are in the room with you, and they will come away with good feelings about your brand.

5. Offer On-Demand Replays

On-demand replays allow attendees to review material after the event. They also allow those who missed the event to catch up, further broadening the reach of the content you created. Plus, 38% of virtual conference attendees prefer events to be held live and offered on-demand as a recording.

Stay Sustainable

Virtual conferences are inherently more sustainable than in-person events, with a vast reduction in energy costs from lighting and audio/video equipment, not to mention the carbon footprint of travel for guests and attendees.

Emphasize these aspects of your conference, but also go the extra mile to create a sustainable event. For instance, you might consider donating a portion of proceeds (if it’s a paid webinar) to your favorite environmental organization or planting a tree for each attendee or even every five or ten attendees.

If you plan to send out swag, consider electronic or virtual items people can use. You may also offer items made from recycled materials such as tote bags or water bottles. Whatever you choose, make sure your swag reflects your brand and your company’s ideals.

GlobalMeet Webcast provides the features and options you need to produce an engaging, sustainable webcast in any industry. Reach out today for your free, personalized demo.

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Innovative Ways to Leverage Webcasts for Effective Marketing and Demand Generation https://www.pgi.com/blog/2021/12/innovative-ways-to-leverage-webcasts-for-effective-marketing-and-demand-generation/ https://www.pgi.com/blog/2021/12/innovative-ways-to-leverage-webcasts-for-effective-marketing-and-demand-generation/#respond Wed, 08 Dec 2021 00:45:16 +0000 https://www.pgi.com/blog/?p=28838 As more companies embrace lead generation virtual events and webcasts as part of a more effective marketing strategy, it’s important to leverage the time before and after the webcast to drive leads and increase sales. With people’s attention in high demand, you’ll want to find innovative ways to promote your webcast and follow up after …

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As more companies embrace lead generation virtual events and webcasts as part of a more effective marketing strategy, it’s important to leverage the time before and after the webcast to drive leads and increase sales. With people’s attention in high demand, you’ll want to find innovative ways to promote your webcast and follow up after the event to build loyalty for your brand. Think beyond the slideshow and compelling speakers and embrace these innovative tactics for demand generation.

Take an Omni-Channel Approach to Promotions

Email marketing campaigns can give you a solid start on-demand generation. But take advantage of paid advertising channels such as Google AdWords (paid search or SEM), paid social through Facebook and LinkedIn, and remarketing techniques that make sure your promotions get in front of your target audience multiple times.

Don’t Forget Your Event Reminder Emails

Roughly 40% of people who register for a webcast actually attend. According to Inc.com, an engaging, personalized reminder email can help increase those numbers by as much as 33%. Your reminder should be a short, sweet personalized note directly from the presenter, customized with the recipient’s first name. GlobalMeet Webcast integrates with your CRM software and allows you to track the results of your campaigns.

Poll Your Audience

During the event, engage the audience with polls. Ask questions about where they live, what they’re interested in, and their pain points. But make sure to include a poll question that is designed specifically for lead generation: Ask attendees, “Would you like a free demo?”

Make the Material Available on Demand

Even with reminder emails, many people will not be able to attend your webcast in real-time. Make the webcast recording available on-demand as soon as possible after the event. Promote the recording via the same channels you used to promote the webcast, tracking your results to allocate a budget where you get the most return on your investment.

GlobalMeet Webcast allows you to leverage on-demand recordings in multiple ways by sharing snippets of the webcast via social media and even offering searchable text transcriptions so viewers can find the information they need faster.

Having the right platform that allows you to track interest from that initial email to sign-ups and follow-ups after the event can make a difference in the lead generation and demand generation results you get from your webcast.

Let PGi provide you with the tools you need for more effective marketing with GlobalMeet Webcast.

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Keys to Presenting a Safe and Secure Investor Relations Webcast https://www.pgi.com/blog/2021/12/keys-to-presenting-a-safe-and-secure-investor-relations-webcast/ https://www.pgi.com/blog/2021/12/keys-to-presenting-a-safe-and-secure-investor-relations-webcast/#respond Tue, 07 Dec 2021 01:20:04 +0000 https://www.pgi.com/blog/?p=28832 Investor relations for companies are more important than ever, especially with the growing number of retail traders now paying attention to the stock market. You want to make sure your company is always represented in the best light, fairly judged or evaluated, and that your IR webcast gives Wall Street investors and trading enthusiasts, alike, the details …

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Investor relations for companies are more important than ever, especially with the growing number of retail traders now paying attention to the stock market. You want to make sure your company is always represented in the best light, fairly judged or evaluated, and that your IR webcast gives Wall Street investors and trading enthusiasts, alike, the details they need to make informed decisions. Most importantly, you need to be sure it is safe and secure, inspires trust in your audience, and shares your company message most effectively.

Benefits of an Investor Relations Webcast

One of the many benefits of an investor relations webcast versus an in-person gathering is you can reach investors, analysts, and media from across the globe instead of only those who can travel to your event. Today, more companies are even embracing hybrid events to reach an in-person audience while broadcasting to a larger group.

A virtual event also allows you to record the meeting for on-demand viewing later, reaching an even wider audience. Also, virtual IR meetings allow you to serve your remote workforce better, enabling executives to present from anywhere in the world and employees to tune in from remote work locations, as well.

Enterprise-Level Security for Your Investor Relations Webcast

Whether you are producing a virtual event or a hybrid investor relations webcast, you’ll want to keep security at the top of your mind. It’s important to follow best practices to maintain enterprise-level security during your webcast.

The GlobalMeet Webcast provides enterprise-level security for your investor relations webcast, including:

  • Password-protected logins for presenters and attendees
  • Password-protected registration to sign up to attend
  • Capabilities to block specific email addresses, domains, or IP addresses
  • Referral checking so that users can only join the event from the link you provided

Webcast Security Best Practices

To further ensure the security of your IR webcast, instruct presenters to log in only from a secured internet connection. Set the password protection to a string of letters and numbers that is not easy to guess, or use the automatically-generated password suggested by the platform for maximum security.

Set an “unauthorized users” message that redirects users to another URL if they don’t meet the security standards you established through the platform. Taking these steps will give your presenters and audience peace of mind that you are doing everything in your power to keep proprietary information safe and secure and prevent unauthorized access.

A secure meeting platform for your virtual event is just one way to help build trust with your audience and investors. A seamless and compelling IR webcast with useful, compelling content and follow-ups after the event will solidify that relationship and represent your company in a positive way. See how GlobalMeet Webcast can help you deliver your IR calls with enterprise-level security.

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Today’s Webcast: Enterprise Video for the Future https://www.pgi.com/blog/2021/12/todays-webcast-enterprise-video-for-the-future-pgi/ https://www.pgi.com/blog/2021/12/todays-webcast-enterprise-video-for-the-future-pgi/#respond Thu, 02 Dec 2021 21:09:57 +0000 https://www.pgi.com/blog/?p=28828 The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out. HR Professionals and Marketers Embrace Video Technology The value of enterprise video is clear, based on survey …

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The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out.

HR Professionals and Marketers Embrace Video Technology

The value of enterprise video is clear, based on survey results. Socialive discovered that 84% of enterprises have ramped up their video content output in the past year, and 88% expect that output to increase — along with their video budget — in 2022.

HR directors and marketers, alike, cited the vast benefits of webcast outreach, including:

  • The ability to reach wider audiences (58%)
  • Improved workforce engagement (52%)
  • Faster training of staff (48%)
  • More effective sales and marketing (41%)

Who Is Creating Video Content?

The survey revealed that in-house video or production teams are the largest content producers, with 34% of organizations relying on in-house professionals. After that, 29% of organizations said their marketing teams handled video production, while another 19% said their creative teams managed the creation, broadcast, and distribution of content.

Self-Service Webcast Platform Use Grows

With most video production taking place in-house, organizations said they would create even more content if they had access to intuitive, user-friendly, self-service video content creation technology, including virtual events, webcasts, and webinars. Nearly half of the organizations that produced live, video-based virtual events said creating the content was “too expensive,” while 36% cited time constraints as the limiting factor to creating more video. Another 36% said the budget was holding them back, and 25% said they had bandwidth limitations that made creating and distributing quality content challenging.

Demand for Professional Video Service Providers Also Grows

Recognizing the challenges of producing an engaging webcast in-house, many marketing professionals seek video professionals’ services. However, 95% of video services professionals surveyed said they are at or over their work capacity, and 17% said they are “significantly over” capacity.

This shortage leaves enterprise teams seeking user-friendly, intuitive solutions to create better, more engaging videos, faster and in-house.

Socialive and PGi Collaborate

Socialive, an all-in-one enterprise video platform, has teamed up with PGi. Together, the capabilities of PGi’s enterprise-grade streaming solution, GlobalMeet Webcast with the Socialive platform, will enable businesses to create and distribute studio-quality content and measure and analyze results for better engagement.

Together, GlobalMeet Webcast and Socialive will enable more organizations to take advantage of the vast benefits of video marketing without stretching their in-house marketing and creative teams — or their video budgets — too thin.

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Enterprise-Grade Security for Enterprise Webcasts https://www.pgi.com/blog/2021/11/enterprise-grade-security-for-enterprise-webcasts/ https://www.pgi.com/blog/2021/11/enterprise-grade-security-for-enterprise-webcasts/#respond Tue, 30 Nov 2021 20:55:11 +0000 https://www.pgi.com/blog/?p=28823 As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events. Between February and May 2020, more than half a million video conference attendees had their personal data stolen and shared …

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As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events.

Between February and May 2020, more than half a million video conference attendees had their personal data stolen and shared on the dark web, says a Deloitte survey. Secure webcasts are crucial, as a data breach can damage a company’s reputation, erode the public’s trust, and cost businesses hundreds of thousands of dollars.

Businesses should choose a virtual event platform that delivers secure webcasts with enterprise-grade security. Look for a platform with the following three cybersecurity protections:

Password Protection for Network Security

One of the first levels of protection for webcast producers is to require attendees to enter a password for the event. This simple act can prevent meeting intrusions, keep mission-critical company information safe, and protect attendee personal information by maintaining network security. This simple step should be implemented for every meeting, no matter how large or small.

Login Authentication

Enterprise-grade login authentication further keeps mission-critical company data safe — without any added steps from event promoters or attendees. Baked into the PGi platform, login authentication ensures that only authorized personnel can access meetings as presenters and provides a record of all attendees and users.

Limited Audience Access

Financial earnings calls, sensitive HR meetings, town halls, and internal meetings require the highest level of security to ensure that only authorized attendees can hear the information. Limiting audience access can also enhance network security by keeping hackers and cyber thieves out of the event.

Limit audience access through login authentication, but further reduce the risk of people even knowing about your meeting if you don’t want them to by issuing private invitations via email. This security tip applies especially to those hosting private or in-house virtual events, such as financial earnings calls, town halls, or internal meetings.

Reach out for a free demo to see how GlobalMeet Webcast protects your sensitive company information as well as that of your webcast attendees.

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